
It was only a matter of time before physicians jumped on the social networking bandwagon—not that there is anything wrong with that.
Sermo, founded in September 2006 in Cambridge, Mass., provides a forum for doctors to seek diagnostic advice from peers. The site earns money by letting clients such as hedge funds monitor doctors' anonymous conversations and thus gain insight into, say, the popularity of certain medications and treatments. Sermo rewards physicians whose input is highly ranked by other members and soon will offer to pay doctors for participating in its clients' surveys.
Late last week,
Pfizer inked an advertising and promotional partnership deal with Sermo. Facing financial pressures as some of its best-selling products lose patent protection, Pfizer is looking for more-efficient ways to reach the doctors who prescribe its medicines. Under the arrangement, Pfizer-affiliated doctors will be able to talk candidly with the site's 31,000 members, potentially giving the company insights into prescribing patterns and a way to show doctors data on its drugs.
Pfizer said it plans to discuss the partnership with the FDA since it is the first drug company to do a deal with Sermo. Call me crazy, but I see an enormous conflict of interest here. Maybe officials at FDA will also see it—yeah right!
Until next time….
Good Luck and Good Job Hunting!!!!!!