Clinical Trial Recruitment and Social Media
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Recruiting patients for human clinical trials has become challenging over the past five years or so. Inclusion criteria have become more stringent and cost of running Phase III clinical trials has skyrocketed. This has forced life sciences companies and clinical research organizations to be creative in recruiting patients. Traditional methods including print and radio advertising are no longer working.
I previously wrote a piece on the use of social media for clinical trial recruitment. It seemed to me that social media would be ideal for that purpose because of its global reach and the word-of-mouth power that social media devotees have come to rely on.
Several weeks after I posted the article, I ran across a company that has been using social media for clinical trial recruitment for a while. Moreover, the company wrote a white paper urging others to consider using social media to find those difficult-to-recruit patients that everyone is seeking.
Check it out!
Until next time...
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