Pharmaceutical and biotechnology companies like to distinguish themselves from companies that manufacture consumer products because their products have the potential to save the lives of patients suffering from a plethora of illnesses. While a life-saving cancer treatment may inherently be more valuable than a pair of snow tires, the goal of the companies that manufacture them is to sell enough products to remain profitable. To that end, pharmaceutical and biotechnology companies have an edge over consumer products companies because drug makers can use altruism and philanthropy to market their drugs. In fact, many drug manufacturers play up their commitments to altruism and philanthropy to justify high drug prices because of the enormous costs associated with drug discovery and development. This tactic begs the question: “Just how philanthropic are drug makers?”
To answer this question The Access to Medicine Foundation created the Access to Medicine Index .which provides a benchmark on the access to medicine policies and practices of the largest global pharmaceutical companies.The index is designed to offer stakeholder and prospective investor ways to compare pharma’s social responsibility records by measuring 106 indicators that examine activities across seven criteria such as philanthropy, patents, pricing and management (see more here)
The 2010 index (only the second of its kind) ranked 26 pharmaceutical companies on their efforts to provide access to medicines, vaccines and diagnostic tests to people living in 88 countries. The companies included 20 originator (branded) companies – those who primarily market patented drugs they have developed – andsix companies whose primary business is the production and sale of generic medicines. The results are shown below:
Branded Pharmaceutical Companies
- GlaxoSmithKline
- Merck
- Novartis
- Gilead Sciences
- Sanofi-Aventis
- Roche
- AstraZeneca
- Novo Nordisk
- Johnson & Johnson
- Abbott Labs
- Pfizer
- Boehringer Ingelheim
- Eli Lilly
- Bayer
- Bristol-Myers Squibb
- Eisai
- Merck KGA
- Takeda Pharmaceuticals
- Astellas Pharma
- Daiichi Sankyo
Generic Manufacturers
- Ranbaxy Laboratories Limited
- Cipla Limited
- Dr. Reddy’s Laboratories
- Mylan, Inc
- Sun Pharmaceuticals
- Teva Pharmaceuticals Ltd.
While the lists may seem impressive, Index founder Wim Leereveld cautions: “…the industry as a whole still has a long way to go.”
Ed Silverman, who runs the Pharmalot Blog, offered his insights about the list and the foundation’s findings: “The report, of course, will be used to defuse critics, such as non-governmental organizations and activist groups, who say not enough is done to make meds accessible in poor countries. The arguments often center on compulsory licensing and free-trade agreements, as well as intellectual property disputes, pricing and donations. Pharma, you may recall, has been on the defensive ever since they fought South Africa over HIV meds, and is now ramping up operations in so-called emerging markets, many of which are low-margin operations where incomes are lower. “
I don’t fault drug makers for aggressively marketing their products to generate revenues to insure profits and growth. After all, business is business. However, I think that it is disingenuous to use altruism and philanthropy as a means to market and sell high priced drugs. Ironically, this practice tends to limit the access of poor and disenfranchised patients who might benefit the most from these medicines.
Hat tip to Ed at Pharmalot
Until next time...
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