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For additional information, including registration, please click here to visit the event website. Use promo code BC for a discounted rate of $175.

Date: Thursday, January 26, 2012
Time: 8:00 a.m. - 1:00 p.m.
Place: The Graduate Center of The City University of NY; 365 5th Ave; NY, NY 10016
Registration Fee: $195.00
Website: http://www.bdionline.com/mobilehealthcare2012.html

Representatives from the following companies are currently registered to attend: Affect Strategies; Alembic Health Communications; Allergan; Anderson Direct Marketing; Aurora Information Technology, Inc.; Baldwin Publishing; BlippMedia; Bristol-Myers Squibb Company; Brodeur Partners; Care Innovations; Cinchcast; CMI/Compas; ConferencePlus; Daiichi-Sankyo; DKI; Draftfcb Healthcare; DraftFCB/NeON; Edelman; eurorscg; Eveo; FreeMind; GCI Health; Google; Hale Advisors Inc.; hamad medical corporation; Huntington Hospital; HY Connect; IMC2 Health and Wellness; International Association of Business Communicators; Kwittken + Company; Makovsky & Co; Manhattan Research; Mom Central Consulting; Mount Sinai Hospital; MultiVu; NNN; Ogilvy; Padilla Speer Beardsley; Pharma Marketing News / Pharma Marketing Blog; Physicians Interactive; Pixels & Pills; Porter Novelli; PR Newswire; PRN Communications Inc; Public Relations Society of America - New York Chapter; SAY Media; Shire; State University of New York Buffalo; Stephanie Grayson; ToGoRun; Trident Communications; Turning Point Solutions, Inc.; United Healthcare; Velocidi; Wake Forest Baptist Health; WCG; Wharton, University of Pennsylvania; Within3; Yankee Public Relations; and others.

Attendee Testimonials:
Click here to see what our past attendees are saying about us.

About the Event:
Consumers and professionals are increasingly using their mobile devices for healthcare information. They are also interacting with healthcare providers and colleagues on their mobile phones. This conference will demonstrate the best case studies of how major healthcare brands are connecting with consumers and professionals through mobile communications. 

Agenda:
 

Roundtable Moderators:
Meighan Berberich, Vice President, Marketing, Cinchcast
James Chase, Editor-in-Chief, Medical Marketing & Media
George DeTorres, Divisional Vice President - Business Development, MultiVu
Rob Drasin, President, International Association of Business Communicators New York & President, Trident Communications
Sandra Fathi, President, Public Relations Society of America - New York Chapter & President and Founder, Affect 
Peter Gannon, Regional Vice President, Within3
Scott Hopkins, Executive Vice President, Anderson Direct Marketing
Theresa Jacobellis, Director of Public Affairs, Huntington Hospital 
Monique Levy, Vice President, Research, Manhattan Research
John Mack, Editor and Publisher, Pharma Marketing News / Pharma Marketing Blog 
Dr. Katherine Malbon, Assistant Professor of Pediatrics, Division of Adolescent Medicine, Mount Sinai Hospital
Talya Miron-Shatz, PhD, Marketing Department, Wharton, University of Pennsylvania 
Jenna Mons, Consumer Product Manager for LAP-BAND®, Allergan 
Mario Nacinovich, Jr., Editor-in-Chief, Journal of Communication in Healthcare; Managing Director, AXON
Xavier Petit, Shire

Hotel Sponsor: Hotel 373 is the official hotel of BDI's events.

Sponsors:
PR Newswire / MultiVu; Within3; Anderson Direct Marketing; BioCrowd; Cinchcast; FierceMarkets; International Association of Business Communicators - New York Chapter; Journal of Communication in Healthcare; Manhattan Research; Mobile Marketing & Media; New York American Marketing Association; New York University; Pharma Marketing News; Pixels and Pills; Public Relations Society of America - New York Chapter; Sales Lead Management Association; Society for Healthcare Strategy and Market Development

For event related questions and registration, please contact Maria Feola-Magro at mfeola@bdionline.com or 212.765.8043.
For sponsorship/speaking opportunities, including pricing, please click here or contact Jennifer Brous at jbrous@bdionline.com or 212-765-8358

For additional information, including registration, please click here to visit the event website. Use promo code BC for a discounted rate of $175.

About BDI:
Business Development Institute (BDI), founded in New York City by Steve Etzler in 2001 and managed by Maria Feola, produces conferences and educational programs for marketing, communications and media professionals. Over 11,000 attendees have participated in our programs. We specialize in how technology and the internet impacts marketing, communications and media. Our programs educate while providing valuable networking opportunities to our attendees. The quality of our speakers, program topics, 1/2 day format, network, and value are what differentiates BDI from its competitors. Follow us on Twitter at www.twitter.com/bdionline. For additional information as well as sponsorship information, please download our Media Kit.

What we have done lately in the Healthcare industry:

11/10/2011 Healthcare Social Communications Leadership Forum

07/13/2011 Social Communications & Healthcare 2011: Case Studies & Roundtables

06/09/2011 Healthcare & Life Sciences Social Communications Leadership Forum

03/17/2011 Healthcare Social Communications Leadership Forum

01/19/2011 Mobile Healthcare Communications: Case Studies and Roundtables

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Date:Thursday, January 26, 2012
Time: 8:00 a.m. - 1:00 p.m.
Place:The Graduate Center of The City University of NY; 365 5th Ave; NY, NY 10016 
Registration Fee: $195.00
Website: http://www.bdionline.com/mobilehealthcare2012.html

Mobile Healthcare Communications News
Five Reasons Why Physicians Need to Use Social Media, 12/12/11 HealthWorks Collective
Hospital sends heart failure patients home with smartphones. 12/15/11 Fierce Mobile Healthcare
Educate your hospital staff to protect against text-related mistakes, 12/19/11 Fierce Mobile Healthcare 

About the Event:
Consumers and professionals are increasingly using their mobile devices for healthcare information. They are also interacting with healthcare providers and colleagues on their mobile phones. This conference will demonstrate the best case studies of how major healthcare brands are connecting with consumers and professionals through mobile communications. 

Speakers and Roundtable Moderators:
Meighan Berberich, Vice President, Marketing, BlogTalkRadio
Lance Hill, CEO, Within3
Scott Hopkins, Executive Vice President, Anderson Direct Marketing
Monique Levy, Senior Director, Research, Manhattan Research
Dr. Katherine Malbon, Assistant Professor of Pediatrics, Division of Adolescent Medicine, Mount Sinai Hospital
Talya Miron-Shatz, PhD, Marketing Department, Wharton, University of Pennsylvania
Jenna Mons, Consumer Product Manager for LAP-BAND®, Allergan 
Mario Nacinovich, Jr., Editor-in-Chief, Journal of Communication in Healthcare; Managing Director, AXON
Xavier Petit, Shire 
John Vieira,Daiichi-Sankyo

Hotel Sponsor:Hotel 373 is the official hotel of BDI's events.Click here to receive a discounted rate.

Sponsors:
PR Newswire; Within3; Anderson Direct Marketing; BioCrowd ; Cinchcast; Journal of Communication in Healthcare; Manhattan Research; New York University; Pixels and Pills; Public Relations Society of America - New York Chapter; Society for Healthcare Strategy and Market Development

For event related questions and registration, please contact Maria Feola-Magro at mfeola@bdionline.com or 212.765.8043.
For sponsorship/speaking opportunities, including pricing, please click here or contact Jennifer Brous at jbrous@bdionline.com or 212-765-8358.

For additional information, including registration, please click here to visit the event website. Use promo code BC for a discounted rate of $175.

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BioJobBlog and BioCrowd co-sponsoring the Business Development Institute and PR Newswire's Healthcare and LIfe Sciences Communications Leadership Forum that will be held on June 9, 2011 in San Diego CA

The forum is comprised of a group of senior marketing and communications executives from prominent biotechnology, pharmaceutical, hospital groups, medical device, and managed care companies. The forum focuses on how healthcare and life sciences brands achieve business objectives with social media and social technologies. The event consists of case study examples from well respected organizations in an intimate setting at AMN Healthcare in San Diego, CA.

• What are the best examples of how to connect with consumers and healthcare professionals through social approaches?
• What are the best case studies of how healthcare brands create and execute content strategies and content based marketing?
• How do you integrate social with your traditional customer service and marketing platforms?
• How are leading brands organizing themselves to best deliver results across the enterprise?
• How have others overcome the compliance and legal challenges with social communications?
• How do you plan, manage, integrate, and leverage data from social, online, and offline programs?
• How are mobile and location-based technologies being applied in healthcare?
• What are the tools, technologies, and best practices for monitoring and measuring social communications?

Speakers:

For additional information, including registration, please click here to visit the event website.

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While the debate rages on over the use of social media in the life sciences industry, industry experts and insiders have largely ignored the growing importance of mobile healthcare and its use by healthcare professionals and patients. Consumers and professionals are increasingly using their mobile devices for healthcare information. They are also interacting with healthcare providers and colleagues on their mobile phones. 85% of US consumers have cell phones and growing vs. only 65% of Americans which have broadband access. Further, the divide between mobile use and broadband Internet access is increasing. According to a Manhattan Research report 70% of Physicians say PDAs/Smartphones are "essential" to their practice.

Because of the growing importance of mobile healthcare communications, the Manhattan-based Business Development Institute decided to organize a conference around this theme. The primary goal of the conference is to address the following questions:

1. How do healthcare brands connect and interact with consumers via mobile strategies?
2. How do healthcare brands connect and interact with healthcare professionals via mobile strategies?
3. What are the leading technologies being used for mobile strategies?
4. How do you deal with regulatory hurdles when implementing mobile campaigns?
5. How do you integrate your mobile strategies into your enterprise-wide marketing, communications and social media platforms?
6. What are the leading monitoring and measuring approaches/technologies being employed for mobile campaigns?

Person giving presentations at the meeting include:

Lance Hill, CEO, Within3
Ray Kerins, Vice President/Worldwide Communications, Pfizer Inc.
Marc Monseau, Director, Corporate Communications and Social Media, Johnson & Johnson
Todd Siesky, Public Relations Manager, Roche Diabetes Care
 
Date: Wednesday, January 19, 2011
Time: 8:00 a.m. - 1:00 p.m.
Location: The Graduate Center of The City University of NY; 365 Fifth Avenue; New York, New York 10016
Registration Fee: $195
Website:http://www.bdionline.com/mobilehealthcare.html

For more information, including registration, please click here to visit the event website. Use promo code BC for a discounted rate of $155.

Please contact Steve Etzler at setzler@bdionline.com or 212-765-8045 for additional information.

See you at the meeting!

Until next time...

Good Luck and Good Job Hunting!!!!!

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In case you haven’t heard, the Business Development Institute is hosting its Second Annual Social Communications and Healthcare event next Tuesday, May 11, 2010 at the The Graduate Center of The City University of New York in midtown Manhattan, New York City. 

The meeting, which starts at 8:30 AM and continues until 1:00 PM, will consist of a serious of plenary talks followed by moderated round table discussions on a variety of social media and healthcare-related topics. Yours truly will be leading a roundtable discussion on non-promotional uses of social media in the life sciences industry.

Agenda

For more information, including registration, please click here to visit the event website. Or contact Steve Etzler at setzler@bdionline.com or 212-765-8045.

BioJobBlog readers can use promo code BC for a discounted rate of $155.

I hope to see you at next week's meeting!!!!

Until next time …

Good Luck and Good Tweeting!!!!!!

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Despite rumors of impending demise and premature death, the issues surrounding the use of social media in the life sciences industry are still alive and relevant. To that end, the Business Development Institute is sponsoring a “Healthcare Social Communications Leadership Forum Breakfasts on February 4, 2010 at New York University in Manhattan. The conference is limited to 75 attendees. While there are seats still available they are rapidly disappearing. 

Some of the topics to be discussed include:

• How to connect with consumers who are already using the internet for healthcare information?
• What are the case studies of leading brands that use internet based social strategies to achieve communications objectives?
• What are examples of social communities that demonstrate how leading healthcare brands interact, educate and provide value to consumers online?
• How to deal with regulatory and legal issues when planning and implementing social and internet based strategies
• Why real-time social media tools, such as Twitter, are gaining momentum and what's the business case to use them
• How to sell projects and prove ROI to senior management
• What are the tools, technologies, and best practices for monitoring and measuring internet based programs?

Scheduled presenters and panelists are:

1. Michael Fleming, Senior Director, Social Media, GlaxoSmithKline
2. Robert Halper, Director of Video Communication, Johnson & Johnson
3. Lance Hill, CEO, Within3
4. Ray Kerins, Vice President / Worldwide Communications, Pfizer Inc.
5. Marc Monseau, Director, Corporate Communications & Social Media, Johnson & Johnson
6. Rodney Spady, Head of Global Interactive Marketing and Web Officer, OTC Global Marketing, Novartis Consumer Health, Inc.

For more information, including registration, please click here to visit the event website. Use promo code BIOC before February 3rd for a discounted rate of $175.

See you at the meeting!

Until next time...

Good Luck and Good Job Social Networking!!!!!!

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I met Jonathan Richman,the author of the Dose of Digital blog, last week at the BDI Conference (#BDI) on Social Communication and Healthcare in NYC. BTW, for those of you who were unable to attend, you missed an informative and compelling meeting on the status of social media in the pharmaceutical and healthcare industries. Anyway back to Jonathan. He gave a great talk on pharma and social media which prompted me to visit his blog. While perusing Dose of Digital, I came upon a wiki that Jonathan maintains called --what else-- the Pharma and Healthcare Social Media Wiki.” 

It’s a comprehensive, cataloged list of social media initiatives underway at pharma, biotech and healthcare industries. Noticeably absent from the wiki, are social networking sites like BioCrowd that were specifically created for life scientists and other bioprofessionals. Hey, wait a minute, aren’t scientists the lifeblood of the life sciences industry? Would there be a life sciences industry without scientists? Hmmmm....I will have to talk to Jonathan about this!

I highly recommend you check out the wiki if you are a life sciences social media enthusiast!

Until next time...

Good Luck and Good Social Media Hunting!!!!!  

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