Over the past few years, life sciences companies have shed over 200,000 jobs. Unfortunately, downsizing at some of these companies may not be over yet. Nevertheless, companies are always looking to recruit new talent to keep up with normal job turnover rates or to replace highly specialized employees whose skills sets are essential to successfully running the business. Because many of these former life sciences employees possessed special or arcane talents and skill sets, advertising for their replacements using conventional methods like job boards and print ad advertising have historically met with limited success. The advent of social media platforms like Facebook and Twitter have prompted HR professionals and hiring managers at some life sciences companies to test social media as a recruitment tool.
While Facebook may come to mind as the most likely social media tool for this purpose, it isn’t! This is because Facebook is primarily a social, not a professional network like LinkedIn or BioCrowd. Further, despite Facebook’s gargantuan size, the lack of real time interaction coupled with the sheer volume of updates, ads, activities and games at the site render it largely ineffective as a job advertising or recruiting tool.
Twitter, on the other hand, is an ideal medium to advertise jobs and attract new talent. This is because information that is broadcasted on Twitter has the potential to reaches large numbers of persons very rapidly. Moreover, regular Twitter users pay attention to activity on their feeds and like to “retweet” information that they find useful or helpful to their followers. Finally, many Twitter users regularly cull their follower lists to more accurately reflect their interests which suggest that the quality/focus of most follower lists on Twitter far surpasses that of friend networks on Facebook. For example, I manage the @BioCrowd Twitter feed. To that end, I decide who BioCrowd follows and wants to follow. And, not surprisingly, I only follow or allow individuals to follow BioCrowd who are interested or work in the life sciences. Currently, BioCrowd has over 1,300 followers, all of whom work or are involved in some aspect of the life sciences industry. Because, I have intentionally created a highly specialized network of life sciences professionals, the likelihood of a prospective employer finding a “right fit” candidate by tweeting a job ad to the BioCrowd network greatly increases. Further, the ability of Twitter users to direct the job tweet to specific followers or retweet it preserves the longevity of the ad and improves its effectiveness. And, perhaps the best thing about using Twitter as a job announcement platform is that it is free!
The use of social media as a recruiting and retention tool by Fortune 500 companies like American Express, Best Buy and others is not new. However, its use as a recruitment platform by life sciences companies is very new to the life sciences companies. As many you may know, the life sciences industry has been slow to adopt the use of social media. Nevertheless, several companies like Merck (@merckcareers1) and AstraZeneca (@JoinAstraZeneca and @AstraZeneca Jobs) have decided to boldly go where no other pharmaceutical companies have gone before and are beginning to experiment with Twitter as a recruiting tool.
About a year ago, I wrote a post that suggested that social media would be an ideal recruitment and retention tool for most life sciences companies. The fact that a couple of companies are testing this idea suggests that my idea may be a good one!
If you know of other companies using Twitter to recruit new employees, please leave a comment or contact me.
Until next time...
Good Luck and Good Job Hunting (@BioCrowd)