Improving the Public Understanding of Science and Scientists

Alan Alda, a well known actor and science enthusiast, is doing his share to improve the science literacy of Americans. His was the host of the Science Frontiers (which ran for 15 seasons on PBS until it was cancelled in 2005) and more recently the host of Wired Science which failed to catch on and was also canceled. Alda’s approach to science education is asking questions that nonscientists could understand while throwing in a bit of humor as well. In a recent interview he stressed that he always tries to “keep it a conversation.” Sometimes, he added, scientists and researchers would “lapse into lecture mode, and I’d have to bring them back into a conversation. This isn’t surprising because many scientists are unfamiliar or lack the necessary training to engage in conversational science. For the most part, scientists are trained didactically and exchange information via formal traditional channels which include: seminars, oral and written presentations at scientific meetings and congresses and publication of research findings in peer reviewed journals. In other words, science education has historically resembled a one way conversation rather than a dialog. Unfortunately, web 2.0 and social media is all about conversations and one way conversations are becoming less acceptable, even in science circles! To that end, Alda just finished teaching a six-week course of workshops at Stony Brook University on Long Island instructing scientists how to use improvisational acting techniques to express themselves more clearly. “The idea is you can’t really communicate ideas unless you know what’s going on in the other person’s mind,” he said. 

Despite many incredible scientific advances in the past decade, the science gap in America continues to widen. Science is becoming increasingly complex and fewer Americans are capable of understanding it. Therefore, it is incumbent upon scientists to begin to understand that they have a critical role to play in improving the public understanding of science. This responsibility can no longer be relegated to primary and secondary school teachers nor should nonscientists like Alda,Ira Flato of NPR’s Science Friday, Robert Krulwich and Jad Abumrad of RadioLab (a great show), be expected to carry the banner and lead the charge! 

Interestingly, while listening to this week’s Science Friday, I learned of educational initiatives being sponsored by the National Institutes of Health and the National Science Foundations that are aimed at bringing more science into the entertainment fields. While this is an important first step, it may be too little; too late. Throwing money at the problem won’t solve it: scientists need to step out of their comfort zones and learn how to better communicate and interact with the lay public. To that end, by way of a sport’s analogy “we scientists control our own destiny” We can choose to collectively learn how to better inform the American public about what we do and how we do it or allow the science literacy gap to ultimately become a chasm in the 21st century.

Until next time...

Good Luck and Good Learning and Listening!!!!!!

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The Who's Who of Social Media, Pharma and Healthcare

I met Jonathan Richman,the author of the Dose of Digital blog, last week at the BDI Conference (#BDI) on Social Communication and Healthcare in NYC. BTW, for those of you who were unable to attend, you missed an informative and compelling meeting on the status of social media in the pharmaceutical and healthcare industries. Anyway back to Jonathan. He gave a great talk on pharma and social media which prompted me to visit his blog. While perusing Dose of Digital, I came upon a wiki that Jonathan maintains called --what else-- the Pharma and Healthcare Social Media Wiki.” 

It’s a comprehensive, cataloged list of social media initiatives underway at pharma, biotech and healthcare industries. Noticeably absent from the wiki, are social networking sites like BioCrowd that were specifically created for life scientists and other bioprofessionals. Hey, wait a minute, aren’t scientists the lifeblood of the life sciences industry? Would there be a life sciences industry without scientists? Hmmmm....I will have to talk to Jonathan about this!

I highly recommend you check out the wiki if you are a life sciences social media enthusiast!

Until next time...

Good Luck and Good Social Media Hunting!!!!!  

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Job Market For Bioscientists May Be Better Than Expected

The US economy has lost about 7.1 million jobs since December 2007 and nationwide unemployment is hovering around 8.5 percent. Despite the lost of  about 80,000 pharmaceutical jobs over the past three years and unprecedented consolidation taking place in the life sciences sector—Merck-Schering Plough, Pfizer-Wyeth and Roche-Genentech—the job prospects for scientists at biotech companies, medical devices and diagnostics, and government appear to be stronger than anticipated. While drug discovery and sales jobs may be scare, there are rapidly emerging opportunities in the fields of medical communications, regulatory affairs, biomanufacturing, clinical trials management , bioengineering, medical devices/diagnostics and website development and management.

President Obama’s promise to restore science to its rightful place, his reversal of the ban on federal funding for embryonic stem cell research and an unwavering commitment to alternate energy technologies suggest that the future may be very bright for bioscientists. For example, there are massive hiring initiatives at federal agencies like the US Food and Drug Administration (FDA) and the Unites States Department of Agriculture (UDSA) — as the Obama administration attempts to overall these agencies— and funding levels at the National Institutes of Health are on the rise (aided in part by a $200 million Challenge Grant stimulus program).

While the road to economic recovery may be a long one, graduate students and postdoctoral fellows who are currently engaged in life sciences research should “stay the course and not jump ship just yet.” The life sciences industry is more recession proof than others and it will be one of the first to experience an economic turn around. And, when it does it is best to prepared to find a job!

Until next time…


Good Luck and Good Job Hunting!!!!!!

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