Statisticians and "Big Data" Analysts in High Demand

When I was a graduate student back in the dark ages, I took an advanced statistics course and then briefly worked in a laboratory where statistical analysis of data derived from animal models of disease (in this case the guinea pig model of tuberculosis) were essential. After leaving that lab, I developed an appreciation for the power of statistics (when appropriately designed according the laws of parametric statistics) and actually used statistical analyses of in vitro data for my PhD thesis. Unlike me, most of my contemporaries never understood statistics and thought that statistics can be used to manipulate data to confirm any hypothesis put forth by an investigator.

Imagine my surprise when I read in today’s NY Times that statistics are one of the hottest new career opportunities in technology and related industries. This is because billions of bytes of data (aka "big data sets")are generated daily and someone (usually a statistician or a person with knowledge of some arcane statistical analyses) is regarded to tease out trends and interpret the data. Companies like Google, Facebook, as wells as marketers, risk analysts, spies and companies that engage in competitive intelligence are desperately seeking new employees who understand applied statistic, analytics and trend analysis.

According to a recent LinkedIn survey, from 2009 to 2011 the number of new jobs with titles related to analytics grew 53%. Unfortunately, there are not enough trained or qualified persons available to fill these positions at most of these companies. Because of workforce shortages, universities like Stanford, Harvard and North Carolina State (NC State) have created graduate programs to train students in statistics and advanced analytics. 

Ninety per cent of NC State advanced analytic students (a 10 month program created in 2006) annually found jobs. The average graduate’s starting salary for an entry-level job is $73,000. Stanford and Harvard statistics department graduates head to Google, Wall Street and in many instances bioscience companies and start with salaries of over $100,000.

Not surprisingly, competition for entry to these programs is getting fierce. NC State takes only 40 new students per year in its program (185 applicants last year). Moreover, this year, Stanford received over 800 applications for 60 openings in next’ years class; nearly twice the number of applications that it received three years ago.

Like it or not “big data” and analytics are de rigueur and persons with advanced analytics training may be the new rock stars. That said if you like statistics or love to look for trends in large data sets then a career in analytics may be right for you. Now, you have to figure out where to get the training.

Until next time...

Good Luck and Good Job Hunting!!!!!!!.

 

A Christmas Present From the EyeonFDA Blog: Who's Who in Life Sciences Social Media

The incomparable Mark Senak, author of the EyeonFDA blog and social media enthusiast, offers a gift this holiday season to those of you track social media use by life sciences companies. Mark has assiduously compiled a list of the life sciences companies that use social media and their platforms of choice.

It is a comprehensive list and must have for all of you pharma social media junkies out there!

Happy Holidays!

Until next time...

Good Luck and Good Job Hunting!!!!!!!!!!!

 

An Analysis: Big Pharma and Social Media Usage

A study conducted in November 2011 by Cegedim Strategic Data, a market research and promotional audit firm analyzed the world’s top 100 pharmaceutical companies expenditure on traditional promotional (marketing spends) and then compared that spending with their presence on Facebook and Twitter.

Not surprisingly, Pfizer, Novartis and Merck (the world’s largest big pharma companies) finished in the top three for traditional promotional spending. However, their use of social media i.e. Twitter and Facebook varied widely. For example, Pfizer—the top promotional spender—was first in its number of Twitter followers and third in the number of likes on Facebook. On the other hand, second ranked Novartis was fifth in the number of Twitter followers and in seventeenth position for likes on Facebook. Finally, third ranked Merck was fifteenth in the number of Twitter followers (third for the number of tweets) and in the tenth position for the number of likes on Facebook (but has more pages than any of its Facebook competitors).

Other notable companies included:

  • Johnson &Johnson, eleventh in promotional spending and number two on the number of Facebook likes
  • Roche, number fifteen on the promotional spending list was ranked number two for the number of Twitter followers
  • Proctor and Gamble which ranked a distant 54th in promotional spending was number four on the Twitter follower list

What does this all mean? A whole lot of nothing because nobody can determine what effects the use of social media has on the bottom line for most pharmaceutical companies. Unlike other industries, where social media can be used to sell products, it cannot be used for direct promotional purposes in the life sciences industry. While most people will tell you this is because of the lack of guidance by FDA on the use of social media, the bottom line is that social media will never be allowed for direct-to-consumer advertising in the pharmaceutical industry. That said, pharma and biotech will have to find other uses for social media including clinical trial recruitment and retention, adverse event reporting, employee recruitment and retention and education and outreach.

Until next time...

Good Luck and Good Tweeting (and Liking)

 

Effects of Facebook on College Students

Facebook University
Created by: Online PhD

UK Regulatory Agency Considering Using Social Media for Adverse Events Reporting

Over two years ago at the beginning of the social media/pharma debate, I proposed that social media platforms like Twitter and Facebook would be great for adverse event reporting for drugs, biologics and medical devices. At the time, the suggestion was largely ignored and relegated to the category of “unlikely to happen anytime in my lifetime.” 

Imagine my delight after reading a post on today’s Pharmalot Blog which suggested that the Medicines and Healthcare products Regulatory Agency (MHRA)—the UK equivalent of the US Food and Drug Administration (FDA)—is considering whether to allow the public to use Twitter and Facebook to report side effects and adverse events.

According to the Pharmalot post:

"The MHRA is now “actively working on introducing other ways of reporting to make it easier and encourage more reporting,” Mick Foy, the MHRA group manager for vigilance and risk management of medicines, tells GP. “Applications for smartphones, improved web reporting forms and the use of social media such as Twitter and Facebook are being carefully considered as potential routes for reporting.”

While the MHRA is considering the use of social media, it is not clear that the agency will ultimately adopt Twitter, Facebook or other mobile applications for adverse event reporting. Like in the US, possible adverse reported in the UK must meet several criteria before they are verified and considered to be reportable adverse events. Despite potential problems and pitfalls, the fact that the MHRA is even considering social media as a means to improve adverse event reporting is laudable; considering the fact that FDA has yet to provide guidance on the use of social media in the US life sciences industry. Many companies, social media advocates and mobile app developers have been waiting for the said guidance for almost two years now.

Like it or not, social media is now part of the social fabric of today’s world. Rather than fighting its implementation, life sciences companies would use their considerable creative talent to figure out how to integrate and leverage social media (in non-promotional ways) to their benefit.

Until next time...

Good Luck and Good Tweeting and Following!!!!

 

Link Longevity

As a blogger and an occasional Twitter user (believe me I would tweet more if I didn’t have to work for a living), I have often wondered how much of an impact that the links I post have on readers and followers. While there is little doubt that the posted links persist into perpetuity, it was not clear how long people continued to click or follow the links after they were posted. That is; until now!

According to new research by Bit.ly, the URL shortening service, most links shared online don’t live very long. The longevity of different links was determined by calculating the “half-life” (the point at which a link received half of its total online clicks) of links posted on Facebook, Twitter, YouTube, e-mail or chat clients.  

After analyzing 1,000 popular links on Bit.ly, it was determined that the average half-life of a link on Twitter was 2.8 hours. Links posted to Facebook lasted slightly longer at 3.2 whereas the longevity for e-mail and chat links was 3.4 hours. Interestingly, the average half-life of YouTube links was 7.4 hours and that of news-related links was a mealy five minutes! 

The conclusion—people spend way too much time watching videos on YouTube and pay little attention to current events. Duh, like I didn’t already know that!

Until next time...

Good Luck and Good Link Following.....

 

Twitter 101 for Job Seekers

Forget about Facebook. The hottest social media platform on the Internet these days is Twitter the real time, 140 character microblogging service. While most people have heard of Twitter, there are still many folks out there who don't know what it is or how to use it. Interestingly, a growing number of hiring managers and job seekers are turning to Twitter to search for fresh talent or learn about new job opportunities.

Using Twitter is very easy but potential users may be reluctant to use it simply because it is new and requires a little bit of practice.  To that end, my good friend the Recruiting Animal (@animal), a long time, professional recruiter and BlogTalk Radio personality who hosts the wildly popular the Recruiting Animal Show, did an excellent  television interview with ABC News describing how to use Twitter to find jobs.

For those of you who don't know Animal he is a very colorful and bombastic personality. However, despite his theatrics, he is a very knowledgeable and insightful. So, listen closely to what he has to say in his video.

 

Until next time

Good Luck and Good Job Hunting (and Tweeting too)!!!!!!

A Death Knell For Social Media and Pharma?

For the past few years, I along with many others have advocated the use of social media platforms (mainly Facebook, Twitter and YouTube) by life sciences companies. Despite a very positive beginning by companies like Novo Nordisk, Johnson and Johnson and others, the implementation of social media in the life sciences industry has been stymied by a lack of regulatory guidance by the US Food and Drug Administration (FDA) and legal and commercialization concerns. While many believe that FDA guidance on the topic will be the panacea that they were waiting for, I personally don’t believe that it will make one bit of difference. That said, Steve Woodruff, the author of the IMPACTIVITI Blog, provides one of the best analyses that I have encountered that explains why social media and pharma don’t work well.

In a post entitled “Time to Give Up on Pharma and Social Media,” Steve cogently provides four compelling reasons why it will be difficult for pharma to ever embrace social media for commercial purposes. They include 1) the lack of regulatory guidance; 2) pharma does not communicate or interact in real time; 3) personnel turnover, short term thinking, lack of innovation and too much focus on quarterly profits; and 4) pharma’s addiction to centralized, one-way controlled communications. His bottom line:

Public, interactive, real-time social media platforms and commercial pharma communications simply don’t mesh well 

While I agree with Steve that social media may not be ideal for commercial purposes in the prescription life sciences industry, it may be perfectly well suited for pharmacovigilance and adverse event reporting, clinical trial recruitment and management, education, community outreach and employee recruitment and retention. These are not new ideas. But, because they cost money to implement and don’t contribute the most company’s revenue-driven bottom lines, life sciences companies have not actively explored or embraced them for these purposes. 

Whether big pharma and biotech companies like it or not, social media is here to stay. And, if these companies fail to act soon, they eventually will begin to lose their competitive edges and perhaps more importantly, market share. 

Until next time.. 

Good Luck and Good Job Hunting!!!!!!!!

 

 

How Facebook Can Hurt a Career

As social media popularity continues to increase, more and more hiring managers and employers are using it to vet prospective job candidates. A little over a year ago, it was estimated that roughly 30% of recruiters and hiring managers use social media to screen job applicants. Anecdotal evidence suggests that today, this percentage may have swelled to as much as 70 percent! 

Although LinkedIn is growing in popularity, Facebook is still, by far, the largest online social networking site. Unlike LinkedIn, which is billed as a “professional networking site,” Facebook remains a social networking site that is primarily used for recreational purposes or to stay in touch with family and friends. However, because of its gigantic size companies are increasingly relying on Facebook for promotional purposes and to recruit new employees.

Until recently, many persons with Facebook accounts paid little attention to the content that they posted to their profile pages. Unlike print and other traditional broadcast mediums, once something is posted to Facebook it is “in the ether” and it is exceedingly difficult to expunge or remove it. Consequently, an inappropriate image or damaging statement posted to a Facebook page will likely remain on the Internet into perpetuity— whether you want it to or not. And, in today’s fiercely competitive job market, employers are looking for any reason whatsoever not to hire a prospective new employee. Therefore, it is vitally important to understand the “dos” and “don’ts” of Facebook and other social networking sites to insure that their use does not interfere with or hinder a job candidate’s employability or future career development.

About a year, Erin Joyce of Yahoo Finance published a post about the impact of inappropriate Facebook use on career development. I have attempted to summarize her insights and tips in this post. To that end, this is what you SHOULD NOT do on Facebook

1. Post Inappropriate Pictures, Photos or Images

It is probably not a good idea for prospective employers or clients to see photos of you chugging a bottle of Jagermeister and obviously “hammered” or dressed up for a night out at a bar or club.

While you may think that your personal life is private, prospective employers may think otherwise especially if you voluntarily posted compromising or inappropriate photos of yourself to your Facebook page and they can find them via Google search. A willingness to post these types of images suggests that you may lack good judgment and not appropriately represent an organization or yourself in professional settings.

2. Complain About Your Current Boss or Job

Everyone complains about their job. However, it is one thing to verbally and privately rant and complain about your incompetent boss or lazy coworker but another to post it to a public forum for all to see! Posting these things to your Facebook page may help to reduce stress and make you feel better but it is probably not the wisest thing to do if you know your boss and co-workers have Facebook accounts or regularly chat with others who do.

3. Post Conflicting Professional Information

If your CV/resume indicates that you received your PhD degree from SUNY-Stonybrook but your Facebook page indicates that you matriculated from Columbia then at worst prospective employers may think that you are a liar or at best careless. Neither is good for jobseeker and discrepancies like these are sure to get your name off the short list for face-to-face job interviews.

4. Update Your Status with Ill-Advised Updates

If you are at work, it is probably not a good thing to update your Facebook status with “watching the NCAA Men’s Basketball Championship Game. Likewise, if you are employed it is not a good idea to update your status with “got hammered last night and decided to stay home form work today.” Statuses that imply that you are unreliable, deceitful, and anything that doesn't make you look as professional as you'd like, can seriously undermine your chances at keeping or landing a new job.

5. Allow Friends to Post to Your Wall or Tag You in Photos

Erin was dead on with this one. She said: 

“You can't control what your friends post to your profile (although you can remove it once you see it), nor what they post to their own profiles or to those of mutual friends. If a potential client or employer sees those Friday night pictures your friend has tagged you in where he is falling down drunk, it reflects poorly on you, even if the picture of you is completely innocent. It's unfortunate, but we do judge others by the company they keep, at least to some extent. Take a look at everything connected to your profile, and keep an eye out for anything you wouldn't want to show your mother.”

While Facebook can hinder or hurt employment opportunities, if you used correctly it can also help a jobseeker get hired. Therefore, if you are a jobseeker and already have a personal Facebook page, it is probably a good idea to set that page to private and only permit friends that you approve to view it. Once you have done this, create a second public profile for professional uses only. This page will function like an online resume and should only be populated with information that you would be comfortable showing or telling a prospective employer in face-to-face situations.

Like it or not, social media is here to stay and avoiding its use may signal to prospective employers that you are not technologically savvy or not particularly social: two vitally-important skill sets required by most employers.

For more ways to use Facebook as a job hunting tool check out this post!

Until next time...

Good Luck and Good Job Hunting!!!!!!

 

Using Social Media Tools to Improve Information Flow At Scientific and Medical Meetings

Science and medical conference season is in full swing and tens of thousands of persons are attending scientific and medical meeting all over the US. While social media is no longer a new “thing” only a few scientific and medical societies understand its power and ways in which it may be harnessed to improve the experiences of their members who attend their national meetings. 

At most of the scientific conferences that I attend (usually four to fiver per year), people still lug around and are tethered to printed program guides. Further there is no easily accessible electronic repository (aside from the conference website) or guide that conference attendees can use to optimize time management and see “everything” that they want to at the meeting. Unfortunately, most scientific and medical conferences are still being run the same way that they have been for the past 30 years despite improvements to internet access and bandwidth, the advent of social media and the recent explosion of mobile devices and apps.

Finally, and perhaps most egregiously, rather than publicly disseminating what is being reported at these meetings, conference attendees and the lay public must rely on carefully orchestrated press releases (chosen in advance by the organizing committees of the meetings) for information and late-breaking news from the events. This is so web 1.0 that it is almost laughable.

Until last week, I thought that I was the only person who felt this way about social media and medical and scientific congresses. Imagine my surprise when no fewer than three others social media enthusiasts including Mark Senak, author of the EyeonFDA blog, Brian Reid, author of the WCG Common Sense Blog and Sally Church, author of the Pharma Strategy Blog, last week authored posts on the topic! It is always refreshing to find like-minded individuals to confirm that you are not alone!

Unfortunately, many scientific and medical societies like to tightly control information flow, limit access to it and, not surprisingly, are quite suspicious of social media. This is because the use of social media decreases the ability of these societies and their journals to control their messaging and content dissemination. With this in mind, is it any wonder why American scientific and medical literacy is pretty much in the “toilet?”  While the lay public may not be able to understand peer-reviewed scientific and medical publications, they have grown accustomed to gathering information on Facebook, Twitter and most importantly blogs. Why not use these vehicles to better inform the public about scientific or medical breakthroughs that have been validated and generally regarded as authentic?

Like it or not, social media is here to stay. And if leveraged correctly, it can be an extremely effective educational tool. I think that it is time for scientific and medical societies to consider using social media at their annual meetings. A failure to do so may have negative consequences for future membership in these societies and also reduce their effectiveness as purveyors of timely and accurate scientific and medical information!

Until next time...

Good Luck and Good Job Hunting!!!!!!!!!!!

 

Career Advice: Be Careful What You Publish on the Internet

For the past few years, I have been warning jobseekers to be careful about what they post to Facebook, Twitter and other social media platforms. This is because many professional recruiters and employers routinely scour social media sites and conduct Google searches on job applicants and to vet prospective new hires. There is nothing more likely to kill a job offer than a photo of a drunken job candidate holding a bottle of Jagermeister or one that depicts a candidate in lingerie or a compromising sexual position. Unfortunately, information posted to the Web has a tendency to exist into perpetuity whether you want it to or not! In other words, once it is published it may not be possible to remove or retrieve the offending material.

While the inability to erase one’s digital past was once mainly a problem of younger and college age persons, the growing use of social media by older individuals has catapulted the problem into the mainstream. Many older adults and celebrities involved in divorces, lawsuits and sensitive business transactions are increasingly finding it difficult to escape their digital past unscathed.

It is possible for those who are haunted by unflattering tags in Facebook photos or ill-advised tweets to “clean up” their reputations themselves. However, this can be an extremely labor intensive and anxiety ridden undertaking, which in many cases —due to the sheer volume of Facebook updates, tweets, Flickr photos and blog posts—might not be successful. This has resulted in the creation of a new type of Web specialists known as reputation managers who work at companies like Reputation.com and Metal Rabbit Media. These companies offer their clients’ services designed to expunge negative blog posts, tweets and photos, bury unfavorable Google search results and monitor clients’ “virtual image.”

Unlike individual users who manually try to remove incriminating information by themselves, reputation management companies actually write code or develop algorithms to expunge or reduce the impact of potentially damaging material. Not surprisingly, these services are not free and they typically cost $120 to $600 per year for the “average person.” Celebrities, politicians and corporate executives are usually charged $5,000 to $10,000 per month (fame is expensive so be careful what you wish for).

Obviously, unfortunate digital fiascos can easily be averted if you stop and think about the content before you post it. This bit of advice is extremely important for those who are actively involved in a job search. To that end, I highly recommend that active jobseekers routinely Google themselves to get a “digital snapshot “of the information about them on the Web. However, if you determine that “genie is already out of the bottle” (and you can’t force it back in by yourself) then it may be time to call in the professionals!

For more information on digital reputation management please read the post “Erasing the Digital Past.”

Until next time..

Good Luck and Good Job Hunting (be careful out there)

 

FDA Delays Social Media Guidance Yet Again!

The Pharmalot Blog today reported that FDA, for the second time in four months, has postponed plans to issue its widely anticipated guidance on social media. Guidance was initially expected last December. When FDA announced it wasn’t going to be able to make its original deadline, the guidance was rescheduled for release in the first quarter of 2011, which was presumably was to occur this month. At this point it is anyone’s guess as to when the long awaited guidance document(s) will be issued by the agency.

According to the Pharmalot post the guidance will address:

“responding to unsolicited requests; fulfilling regulatory requirements when using tools associated with space limitations; fulfilling post-marketing submission requirements; online communications for which manufacturers, packers, or distributors are accountable; use of links on the Internet and correcting misinformation…”

The agency further added:

“We are developing multiple draft guidances to address these topics to benefit industry and the public by ensuring that these draft guidances are meaningful and well thought out when they are issued.”

While many companies still contend that FDA’s guidance will be necessary for them to engage in social media, most have realized that if they wait for the agency’s guidance the social media craze may pass them by; possibly jeopardizing substantial financial opportunities afforded by social media in other industries. The notion that FDA’s guidance on social media will help pharma unravel the so-called social media conundrum is misguided and, in my humble opinion, wishful thinking. 

Companies who are familiar with working with FDA understand that guidance documents may offer some help to better understand certain regulations. But, it is generally up to a company with questions to directly solicit input from the agency rather than rely on an interpretation of a specific guidance recommendation (s). The goal of social media is to promote conversations and provide greater transparency surrounding both business and social interactions. Ironically, it appears the many of the companies that are most anxiously awaiting FDA’s social media guidance are the very ones that want to continue to develop products without involving the agency unless absolutely necessary. Go figure.....

Until next time...

Good Luck and Good Tweeting*

*Although FDA has yet to issue social media for the life sciences industry it has a YouTube Channel, Facebook Page  and at least two twitter accounts (@FDA_Drug_Info and @FDArecalls)!

 

Reports of E-Mail Demise May be Greatly Exaggerated

ComScore, a company that tracks Internet traffic recently determined that the number of visitors to Web-based e-mail sites, like Gmail, Yahoo mail and others, declined roughly 5.9 per cent from November 2009 to November 2010. In November, 2009 160 million users used web-based e-mail platforms whereas only 153 million used those services. 

According to comScore, the decline represents the growing use of mobile e-mail devices like Blackberry and the iPhone which don’t require their users to log on to the Web to view messages. However, while the number of people who use mobile devices to check e-mail daily rose to 40 per cent, it isn’t clear whether or not the conclusions drawn by comScore are accurate. For example, I use Yahoo mail daily to check e-mail messages on my iPhone. Moreover, although Web-based e-mail use by persons aged 12 to 17 years dropped 24 percent over the past year, the number of users aged 55 years and older continues to rise. Finally, while my children aged 17, 15 and 12 prefer text and chat to e-mail they all still use web-based e-mail for formal communications with their teachers and older persons. I suspect that this is not very surprising to many BioJobBlog readers because the number of baby boomers (old fogies who are comfortable with e-mail) will continue to overshadow the number of Gen X and Gen Y persons for many years to come. Put simply, we boomers are still in control and will not relinquish it until we all die! And, once, we are gone, things are likely to change.

The point that I am trying to make is that while texting, Twitter and Facebook may be appropriate for informal communication among tweens, teenagers and young adults, e-mail is, and will continue to be, the major means of communication for business purposes. This is mainly because e-mail is much easier to monitor, capture, manage and oversee than texting, Twitter or Facebook. And, perhaps more importantly, unlike the previously mentioned “new” forms of communication, archived e-mail messages are now routinely used in American courts to adjudicate legal disputes that arise between individuals and companies. In other words, e-mail messages are now recognized as being part of the “official record” for legal and business purposes.

Coincidentally, on a college visit last week to a small liberal arts college, our undergraduate guide—a 20-something undergraduate communications and marketing major—quietly shared with me that she doesn’t get the whole Twitter, Facebook and texting “thing.” She said she regularly communicates with college administrators, her professors and most of her classmates via e-mail; mainly because the other forms of communication require immediate attention. And, if you are busy or have work to do or don’t want to talk to someone that can be troublesome. As far as she was concerned, e-mail was the best way to communicate. I am not sure whether or not she said what she did about e-mail for my sake, because during our conversation, she paused for a moment to read a text message from her friend admonishing her that she was late for a lunch date.

Until next time...

Good Luck and Good Job Hunting.

 

Social Media And Advertising

Facebook has over 500 million users and Twitter has close to 175 million who write 95 million tweets daily. Conventionally wisdom suggests that using either of the platforms to advertise or brand a product or service would be a no brainer. However, my experience with paid ads on Facebook (I haven’t tried Twitter yet) suggests that the ROI on using social media to advertise may not be that substantial. There is no question that using social media tools like Facebook, Twitter, GroupOn  to build brand awareness or create a buzz about a product or service or to share coupons is extremely useful. But for straight up advertising and click through rates—not so much!!!

I will be the first to admit that I know little about marketing and advertising (although I did take an advertising class as a microbiology major @Cornell). However, the sheer number of users on Facebook and LinkedIn, suggested that I may be able to grow membership @ BioCrowd and promote readership @ BioJobBlog by advertising on these platforms. To that end,  I invested several hundred dollars into advertising campaigns on both platforms. Unfortunately neither campaign had any noticeable effects on enrollment at BioCrowd or readership at BioJobBlog. I attributed the lack of success of these campaigns to my woeful understanding of the arcane disciplines of marketing and advertising —I am a scientist, after all! 

Imagine my surprise (and delight) when I read an article in a local newspaper entitled “More and More Executives Using Social Media to Promote Business” which described several business owner’s experiences with advertising on social media that were identical to mine! Like me, they thought that advertising on Facebook and other social media platforms was so obvious that they couldn’t pass on the opportunity. Also, like me, they were extremely disappointed with the results. For example, a Princeton, NJ-based clothes retailer (which caters to college students) invested $500 on a Facebook ad. While the ad, that offered 20 percent discounts on clothing, received 1 million page views, not a single one translated into a sale! Others described similar experiences. I guess the old saying “misery loves company” may be apt here.

Although some still consider social media to be a passing fan, I strongly disagree. I think that social media is clearly here to stay and has become an essential way in which we communicate with one another. That said, because social media is only about six years old, it may be too soon to determine whether or not advertising on Facebook, Twitter, LinkedIn or other social media platforms can translate into a reasonable ROI. I guess only time (and money) will tell!

Until next time...

Good Luck and Good Job Hunting!!!!

 

Pharma's Twitter KLOUT

Twitter, for all intents and purposes, is arguably the hottest new tool to hit the social media scene since well.....errrrrrr....Facebook (are there really any others?). That said, everyone who is anybody has jumped on the Twitter bandwagon whether or not using Twitter has any positive or negative effects for its users. Nevertheless, insightful social media analysts like Mark Senak, author of the fabulous EyeonFDA blog, frequently attempt to assess the overall effectiveness of social media tools like Twitter on specific industries—in this case, the life sciences industry.

To make sense of the relative effectiveness (influence) of Twitter use by life sciences companies, Mark used a Twitter and Facebook assessment tool known as KLOUT.  KLOUT generates a “score” for individual Twitter feeds based on a combination of 35 different variables. The resultant scores fall into a range from 1-100 with a higher score indicating a wider range of influence. 

Not surprisingly, Mark’s analysis revealed that Twitter feeds sponsored by Roche (Roche News, 52), Novartis (Novartis, 52) and Pfizer (Pfizer News, 51), three of the world’s largest pharmaceutical companies had the most KLOUT. Not far behind were Lilly (Lillypad, 47), Pfizer (PfizerMexico), AstraZeneca (AstraZeneca, 45) and Amgen (Amgen, 44). Other companies that warrant honorable mention include: Genentech (GenentechNews, 40), Bristol-Myers Squibb (BMSNews, 40), Johnson & Johnson (JNJStories, 40) and Vertex Pharmaceuticals (VertexPharma, 39).

Interestingly, many companies sponsor multiple Twitter feeds. For example, Sanofi Aventis AstraZeneca, Bayer, Boehringer Ingelheim and Novartis have five, JNJ has 4 and Roche, Baxter and Amgen have 3. It isn’t clear to me why companies would want to have more than one Twitter feed; doesn’t that dilute corporate messaging? But, then again, what do I know?  I am not a marketing or PR guy!

So, what does this all mean? As far as I can tell—not much! The only conclusion that I can draw from all of this is that Twitter, the most recent successful addition to the social media armamentarium, is no longer new but here to stay!

Until next time...

Good Luck and Good Tweeting!!!!!!!

 

Adults Closing Age Gap on Use of Social Networking Sites

A recent Pew Research report released this December showed that 43 per cent of adults aged 55 to 64 who have Internet access regularly use social networking sites. This is compared with only 9 per cent of persons in this age group, who used social networking sites in December, 2008. 

While the use of social networking sites grew among all age groups to 83 percent (from 67% in 2008), the largest amount of new users can be found in persons ages 45 or older; their numbers doubled over the past few years. Interesting, usage amount adults 74 or older has quadrupled and roughly 16% of folks in this age group use social networking sites to stay connected to others or to research medical conditions.

Not surprisingly, social networking site usage has declined somewhat amongst teenagers as they increasingly go mobile and texting is the way they stay connected. A troubling trend amongst teenagers is a 50 percent reduction in blogging that has taken place from 2006 to 2009. This suggests that teens may be writing and reading less which is quite troubling since most college freshmen need remedial training in reading and writing. Unfortunately, blogging seems to have been replaced with Facebook and Twitter updates: another ominous trend.

There is no doubt that social networking sites are beginning to reach their full maturity. It isn’t clear what will be the next big thing on the web. But, whatever it is, I hope that it will be as exciting as social media!

Until next time...

Good Luck and Good Job Hunting (use social media to find a new job it is de rigueur)

 

Online Networking Sites Have Changed the Job Seeking Paradigm

Before the advent of social media, the only way job candidates could communicate to a hiring manager why they—rather than other applicants—were the right fit for a job was through a face-to-face interview. Conventional wisdom suggests that a skilled candidate who can also demonstrate a legitimate enthusiasm for a position is generally the applicant who wins out. However, the online world, specifically the social web, has changed all that.

Numerous studies suggest that over 70% of hiring managers screen prospective job applicants by trolling social networking sites like BioCrowd, Facebook, Twitter and LinkedIn. While some hiring managers do this to make sure that a potential new hire hasn’t done anything untoward or unseemly, the plethora of blogs, forums, Facebook and LinkedIn profiles and Twitter feeds enable them to get to know job applicants better than ever before. In some cases, a well-crafted and carefully managed Facebook or LinkedIn profile or blog can make the difference between a new job and unemployment.

This is not to say that jobseekers are required to have Facebook or LinkedIn page or Twitter feed to get hired. But, if executed correctly, they can help. That said, there are certain cardinal rules that must be followed to not run afoul of prospective new employers. These include:

  1. No swearing or use of foul language
  2. Do not post party or sexually-explicit photos
  3. Don’t say bad things about past employers or current co-workers
  4. Keep posts and status updates to a minimum and make sure that they are posted before or after working hours
  5. Avoid posting opinions about religion, sexual orientation and politics

Also, it is a good idea to Google yourself from time to time to see what the search results look like. Most employers routinely Google job applicants to acquire more information about prospective hires. As many social media gurus like to say “Google never forgets.”

Until next time...

Good Luck and Good Job Hunting!!!!!!!!

 

New Social Media Tidbits and Insights

At present, 74 percent of adult Americans use the Internet according at a recent Pew survey. While Twitter continues to be one of the hottest new social media tools and Facebook still dominates the social web, do both really live up to the media hype? Let’s start with Twitter.

A new study released last Thursday by the Pew Research Center found that about 8 per cent of active American Internet users are also enthusiastic about Twitter. Of the 8 per cent, 2 percent indicated that they are extremely active and use it daily as a source of new content and links to other websites and services. Further, it appears that black and Latino persons are twice as likely as compared with whites to use Twitter. Whether or not Twitter can increase its use among all Americans still remains to be seen.

Facebook is still the 800 lb gorilla in the room and without a doubt the world’s largest online networking site. However, Facebook growth is starting to slow a bit and issue surrounding privacy and free speech considerations are starting to take its toll. There is no doubt that Facebook is a content-generating machine. According to an article in the NY Times, Facebook’s “more than 500 million users upload more than 1.0 billion pieces of content a day.” Unfortunately, because of Facebook’s expansive size, it is becoming increasingly difficult to find relevant and useful content on the site. Interestingly, Facebook users are turning to the site to gain access or find information to “ebooks.” Finally, roughly 70 per cent of recruiters and hiring managers are using Facebook (and other networking sites like LinkedIn) to source job candidates or conduct background checks on prospective new hires.

Until next time...

Good Luck and Good Job Hunting!!!!!

 

More Facebook Advice for Jobseekers

There is no question that Facebook is the de facto social network that almost everyone uses. It has become an important source of personal information and is routinely used by professional recruiters and corporate hiring managers to identify right-fit job candidates.

However, there are more nefarious individuals in the ether who may mine your social media data to steal your identity or burglarize your home.

According to Credit.com it is not a good idea to post your address online or your mother’s maiden name (the answer to security questions on many websites). Also the folks at Identify Theft 911 recommend that you don’t add status updates to your Facebook page announcing to the world that you are away from your home or on vacation! Also, they recommend not using applications on social networking sites quizzes, which could expose personal information to the applications’ developer.

Finally, it is not a good idea to mention on Facebook or other social media sites where you were born or security question clues like the names of your favorite song, your best friend or your first pet.

While all of these recommendations may seem obvious, it is very easy to divulge personal information when updating Facebook or tweeting away on Twitter. Unfortunately, there are bad people out there who are willing to exploit others any way they can for financial gain.

Until next time...

Good Luck and Good Tweeting (be careful out there!)

Entrepreneurial Career Advice: Week of October 18, 2010

“Unpleasant personality traits are almost required of young entrepreneurs trying to build something lasting. It requires tremendous arrogance to believe that their idea is better than anyone else’s. They need to be immensely selfish, putting their fragile creation ahead of everything else including important relationships. And, they have to be ruthless, tossing overboard friends who were once useful and no longer are.”

Joe Nocera, New York Times commenting on the success of Facebook founder Mark Zuckerberg.

Facebook 101 for College Students: How to Successfully Manage the Behemoth

I have tried to steer clear of the Facebook frenzy mainly because I don’t like the platform (it is too unwieldy) and frankly, pretty boring. I would be lying if I said I don’t have several accounts and regularly use it to advertise some of my own entrepreneurial ventures. After all, how can 500,000 million users be wrong? 

However, with the release of the movie The Social Network and Mark Zuckerberg’s recent foray into saving Newark, NJ and secondary education, it is getting difficult to avoid entering the fracas (not to mention that it is good for SEO).

While the popularity of Facebook continues to grow, it is becoming increasingly difficult for new and even long time users for figure out how to successfully use the platform. To overcome the difficulties and complexities of Facebook, the folks over at CollegeCrunch.org posted an article to help college students (and others) makes Facebook “less annoying” to use. 

I find this extremely ironic, since college students were the first Facebook users and mainly responsible for its meteoric rise in social media circles! 

10 Ways to Make Facebook Less Annoying 

While Facebook has grown and evolved a whole lot from when it first was created, it seems as though it also seems to be losing some popularity. People who have had Facebook for years have noticed the drastic changes and numerous page layouts and defaults that have changed Facebook in recent years. The following changes could help Facebook turn around its image and be a little less annoying:

1. Friend requests procedure
Unless you have some major privacy settings set on your account, it's fairly easy for anyone you know- or don't know for that matter, to send you a friend request on Facebook. The problem arises when you don't know or care to be friends with that person and you ignore their request. You can then be bombarded by repeated attempts which can be annoying and creepy. Making it impossible for someone to send you a friend request once you have denied them, would make the Facebook procedure a lot less annoying. 

2. College students only
When Facebook first started, only college students and staff were able to join and create profiles. Facebook required you to have some type of university administered email that had to be verified before users could join. Now that just anyone can join, it allows all sorts of people you don't want to be friends with send you friend requests. When you start getting friend requests from your parents, grandparents, aunts and uncles, and then people you don't even know you begin to wish Facebook went back to just letting university students and staff in on the network.

3. Limit status updates
Everyone has someone on their Facebook that updates their status and informs you of every step along the way in their day. Not only can documenting their day on Facebook become extremely annoying, it's also an open door for other people to know where you are and what you are doing. We don't really need to know who's eating what and with whom, who's fighting with their significant other and how drunk someone is, it's best to limit the amount of times a person could update their status a day- it would be a lot less annoying and probably stop a lot of people from yelling at their computer screens or phones. 

4. Eliminate Farmville
While Farmville and other games on Facebook seem to have plenty of followers, the people that don't play these games shouldn't have to be subjected to constantly view their progress in the game. A group has even been started on Facebook that invites discussion and provides info for those that hate games entitled "I don't care about your farm, or your fish, or your park, or your mafia!!!" That group alone has over 6 million members, and is a sign that the elimination of that game and many others would make a lot of people on Facebook less annoyed. 

5. The layout wasn't changed so often
If you've been a user with Facebook over the last several years you'll know that the layout is changed quite frequently. It seems as though just as you are getting used to the current layout, it is changed again and you are left wondering how to navigate through things and don't know where to find certain settings, applications, and general things on your home page or profile. Plenty of Facebook users find this extremely annoying, as sometimes it takes days to figure out and get used to the new layout, for it only to be changed and relearned in a couple of months.

6. Easier and more understandable privacy and account settings
It seems that anytime you are trying to customize or change privacy or account settings, its not very easy to navigate through. It would help a great deal if the privacy settings were clear enough to where you do not have to individually manage settings and type in every single person's name in your blocked or not blocked lists. It seems as though anytime you want to change something in your privacy settings, it's going to take a while, and that can be very annoying.

7. Categorize picture tagging
As if picture tagging wasn't a chore in itself, the fact pictures can not be tagged in separate groups can be very annoying. Since most of us on Facebook like to limit our profiles from certain friends, coworkers, or family members, it's kind of annoying that you can't also group and tag your photos in some way so that they can be under different categories. That would save a lot of time and frustration when uploading and tagging pictures.

8. Block applications, event invitations, etc.
We've all been all that point when our notifications are nothing but event invitations, invitations to join a certain cause, or to join a certain group. If you are one of the ones that finds this annoying, you can modify your settings so that you don't receive a notification whenever you receive one. It would probably just be less annoying to be able to block all invitations in general, because even if you modify your notifications, the events and invitations will still show up on your home page.

9. Don't accept just anyone
While some people feel bad denying friend requests with people they don't know or would just not rather catch up with, being choosy with who you decide to accept as a friend is pretty important. Accepting someone just because you don't want to feel bad or don't want them to keep requesting you is going to annoy you more when you can't stand to see their walls, status updates, and photo albums. So, keep it easier on yourself and don't accept people you'd rather not having anything to do with.

10. Delete your account
If you really are at the breaking point with Facebook and find yourself so annoyed with it all the time, there are two options. You can either limit the amount of times you login per week so that you dont have to be bothered and annoyed by people's pictures, updates, and wall posts, or you can delete your account all together and never worry about Facebook annoying you again.

Until next time...

Good Luck and Good Following!!!!!!!

 

FDA Update: Product Recalls, Social Media and Biosimilar Guidelines

Whether you like President Obama or not, the changes he made in the leadership at the US Food and Drug Administration (FDA) is beginning to yield results. After just two years, the agency is well on its way to modernization and overcoming its descent into the dark ages during the failed Bush Administration.

Mark Senak, the intrepid author of the EyeonFDA blog has been assiduously following and blogging about many of the new things going on at the agency. First, in a post a last week, Mark noted that FDA has updated its website and created a product recall page that collects recall information on all of the products that it regulates and deposited it in an easy to find product recall page. With product recalls in the food and life sciences industry increasing in frequency, this page will help to alert consumers about tainted products before learning of them on the nightly news. 

Second, Mark points out that FDA has finally entered the 21st century and is now fully engaged in social media.

“FDA begins to join the 21st Century launching a Facebook page that has been long anticipated on this blog. FDA has not completed the Social Media Quadrant - (1) a blog, (2) several twitter feeds (3) a YouTube channel, and (4) a Facebook page.  And as added good measure, the agency opened a Flickr page.  The agency is now fully engaged in activities that many in the industry it regulates think is forbidden them.... And the beat goes on.”

Finally, earlier this week FDA announced that it would hold long-awaited public hearings to get input on proposed biosimilar regulatory guidance. As Mark duly notes, this process is likely to be contentious and protracted.    

"The FDA has set November 2-3 for a meeting to get input on a wide span of questions regarding the development of a regulatory pathway for biosimilars.  The scope of the questions is demonstrative of the number of outstanding issues the agency faces and will likely result in a protracted process. "

Central to the debate (and ultimate success of biosimilars) is the question of interchangeability and substitution of name brand products with biosimilar molecules. According to Mark, the agency will focus on the following questions

"What factors should the agency consider in determining whether a proposed interchangeable biological product can be "expected to produce the same clinical result as the reference product in any given patient?"

"What factors should the agency consider in evaluating the potential risk related to alternating or switching between use of the proposed interchangeable biological product and the reference product or among interchangeable biological products?"

What has become patently obvious to many of us who have been following the debate over the last decade is that unless biosimilars are interchangeable or substitutable for brand name biologics, the commercial success of the biosimilar industry may be in serious jeopardy. Put simply, there is no question that safe and effective biosimilars can be manufactured; the real question is whether or not physicians will prescribe biosimilar products if they are required to be branded by regulatory agencies. This is because physicians are reluctant to switch patients to new biologic products if a patient is doing well on a currently prescribed regimen. Since most physicians pay little attention to drug pricing, it is highly unlikely that they will switch a patient to product simply because there may be a 20 percent reduction in drug price. And, unless biosimilar products are deemed interchangeable with their branded counterparts, pharmacists (based on insurance formularies) will not be able to offer patients a generic equivalent of a name brand biologics. 

With the cost of biologic treatments skyrocketing, it will be interesting to see what the agency will do with this question.

Until next time...

Good Luck and Good Job Hunting!!!!!!

 

More Seniors Flocking to Social Media: Are Online Social Networking Sites Passé?

A recent report published by the Pew Internet and American Life Project found that in the last year, social networking services have nearly doubled in popularity in Americans over the age of 50. Interesting, there were virtually no inroads among those aged 18 to 29. The spike in popularity also includes those over 65 years old who are twice as likely this year as compared with last to say that they belonged to social networking sites.

The authors of the report suggest a few reasons for the increasing popularity of social networking among seniors (aside from the observation that older people are slower overall to adopt technological innovations). 

First, social networking sites provide a rare opportunity to bridge the generational divide; for example grandparents and grandchildren can keep track of each other or share family photos on a single network like Facebook. Second, many older Americans use Facebook and even Twitter to reconnect with people from their past. Finally, social networking sites have been around for almost a decade and there are growing signs that younger folks are moving beyond social networking sites like Facebook and Twitter to the next big thing (whatever that may be).

While online networking sites may have begun to outlive their usefulness for social activities, there is trend toward the use of these sites for professional purposes including job searches and access to information. LinkedIn and BioCrowd are two good examples of this type of online professional networking sites.

FYI, I rarely visit Facebook and occasionally have time for Twitter (I turned 57 this past July). Most of my online time is spent on LinkedIn and BioCrowd looking for new contacts and access to interesting information about the life sciences industry. 

Just sayin’

Until next time...

Good Luck and Good Surfing!!!!!!!!!

 

BioEducation: Aging With Grace?

Those of you who may be old enough to recognize the slogan “We’ve come a long way baby” ought to consider reading the list below about the things that the majority of today’s 18 year olds (college freshman) have never done. The reason why I think that the list is important is because we educators (most of whom are baby boomers and increasingly Gen Xers) grew up in a different world than the Millennials aka Gen Y. 

Like it or not, these differences must be taken into consideration when devising strategies on how to teach these students! What may have worked for you or me, may no longer be the best way to teach this and future generations of students.

The article was sent to me by a representative at matchacollege.com.

10 Things the Class of 2014 Hasn’t Experienced

Below is a list of the 10 things the class of 2014 hasn’t experienced, or more accurately, the 10 things a majority of 18-year-olds haven’t experienced firsthand.

  1. A world without the internet
    Not only do new college students not know a world without the internet, but many also haven’t endured the screaming modem connecting through a telephone landline. A dropped connection or the fear of it limited your enjoyment and inhibited you from accomplishing much. But as the internet has evolved, connections have become faster and almost everything has become available with the click of a mouse. Teenagers are able to sign up for SATs, apply for college, apply for financial aid, select their classes, find a dorm, find a roommate and join a club all before they set foot on campus. The legwork that came with making such a life transition two decades ago has been eliminated.
  2. Consistent email correspondences
    It’s tragically unhip to use an email for anything other than formal correspondence. It has become an archaic form of internet communication and it has been supplanted by social networking sites. Email is rarely used to facilitate conversations by young people because it’s too slow and too impersonal. Instead, it’s used for formal messages with bosses and professors, and as a tool for signing up for websites.
  3. Life without cell phones
    College freshmen now are connected to their friends every minute of every day thanks to their smartphones. They can maintain constant contact with each other by texting and Facebooking – the latter of which has made high school reunions less anticipated because graduates from the last several years already know what their classmates are doing with their lives. Many college students have never used a payphone, which was the main communication device to use when you were out and about in years past, though you couldn’t make the call if you didn’t remember the number.
  4. Cameras with film
    The class of 2014 will be taking plenty of pictures in the coming years, capturing the memorable and not-so-memorable moments that occur during college. But before the advent of Facebook, when picture-taking was less of a priority to young people, a camera was only as good as the film that accompanied it. There was no immediate gratification after taking a round of photos because you couldn’t upload them onto your computer. Instead, you dropped the roll off at the drugstore and waited until the photos were developed – it was the only way you would see the photos.
  5. Using a paper map
    Now, commuters are less likely to get lost with the presence of a GPS. The only time a paper map is unfolded, trial and error is used or verbal directions are requested during a trip is when the GPS hasn’t been updated in a while, and it steers you to an empty field. So when students from the class of 2014 embark on their first college roadtrips, the absence of wrong turns and unexpected detours will result in more time to have fun.
  6. Driving manual transmission cars
    Although cars with manual transmissions are still manufactured, few young people bother to learn how to drive them. The phase-out began a couple of decades ago, but for a while, many parents took it upon themselves to teach their kids how to drive a stick shift because it was still considered a useful skill. Cars with manual transmissions are usually cheaper, and car enthusiasts will tell you they’re more fun to drive. But driving has become a chore, and young and old people alike prefer to keep it as easy as possible.
  7. Thumbing through an encyclopedia, dictionary or thesaurus
    The time-consuming activity of thumbing through an encyclopedia, dictionary or thesaurus made research papers a dreaded part of the college experience during the pre-internet era. It was a given that you would spend hours upon hours in the library, and if you didn’t, your GPA would suffer. For home use, Encyclopedia Britannica and Webster’s Dictionary were reliable options. Now, definitions can be easily found by googling the term, and Wikipedia has become an informal source of information despite its inaccuracy. Library time is spent surfing the internet, unless a professor gives an assignment that requires for certain books to be cited.
  8. Returning videotapes
    Through the ’80s and ’90s, college students would spend late nights perusing the aisles of video stores, looking for the latest and greatest hits to view during their downtime. It was imperative they returned the videotapes in a timely manner; otherwise they would face late fees, which would put a dent their nearly empty bank accounts. And, of course, the tapes had to be rewound. Students today use torrents and sites like Netflix, and they never have to leave their dorm suites.
  9. Cash only
    No longer are trips to the ATM a necessary weekly occurrence. There are very few situations in which cash is needed, so few people carry bills in their wallets. Everyone with a bank account owns a debit card, so wads of cash aren’t needed by college students for activities like barhopping. Instead, they use their debit cards for everything, including bar tabs, which grow as more beer and shots are downed, causing future meals to be sacrificed due to the limited funds that remain.
  10. Reliance on a wristwatch
    Cell phones have ensured that people no longer uses wristwatches for time-telling purposes. Watches are no different than any piece of jewelry – they’re aesthetically-pleasing items that are worn fashionably. But it doesn’t seem to be a trend for 18-year-olds to own one, and with their cell phones always in their palms, they always know the time.

Until next time...

Good Luck and Good Job Hunting!!!!!!!!

 

Good News for Jobseekers: German Law Will Limit Employer Use of Facebook to Vet Job Candidates

Over 70 percent of hiring managers and HR professionals routinely use Google to find out more about prospective job candidates. While many jobseekers know this and do everything possible to expunge deleterious and compromising information from a Google search on their names, some don’t know that Facebook profiles are a routine target of all Google searches. Consequently, hiring managers may have access to some personal information (including photos) that may jeopardize a job candidate’s prospects.  

Today, German government officials proposed a new law that would place restrictions on employers who want to use Facebook profiles to recruit and vet job candidates. The bill would allow hiring managers to search for publicly accessible information about prospective employees on the Web and to view pages on job networking sites like LinkedIn, BioCrowd and Xing.  But it would not allow employers to access or use information about job candidates on purely social networks like Facebook. The proposed law would also prohibit companies from secretly videotaping employees except in certain areas as long as they disclosed the fact.

The idea of crafting legislation to limit company access to personal information of job candidates found on social networks like Facebook, Ning and others reveals the underlying paradox of the social media phenomenon. That is that people publicly, voluntarily and willingly offer private and intimate information about themselves as part of their right to freedom of expression and then that information can be used against them! In other words, the transparency and inherent freedom of expression offered by social media can in reality hinder, restrict or inhibit the professional and social opportunities of those who use it. I highly doubt that legislation similar to the proposed German law would ever see the light of day in the US.

For now, I highly recommend that jobseekers continue to routinely Google themselves to see what information is “out there” about them. Also, continue to limit access to personal profiles on Facebook and any other “purely social” online networking sites that you may belong too. Both activities will help to insure that the photo of you in a compromising position or with a beer bong in your hand won’t eliminate you as a prospective job candidate.

Until next time....

Good Luck and Good Job Hunting!!!!!!!!

 

Roche Publicly Affirms Its Commitment to Social Media

Mark Senak, a pharmaceutical social media advocate and the author of the EyeonFDA blog, today reported that the Swiss pharmaceutical giant Roche published on its website a document entitled Social Media Principles. The document outlines Roche’s rules and regulations guiding the company’s use and commitment to social media.

In an accompanying statement, Roche officially affirmed the role of social media as part of its Communication Policy.

Roche actively uses Social Media to communicate with its stakeholders. As committed in our Communication Policy we want to be a transparent company and thus welcome this new form of communication.

Further, while the company recognizes the use and benefits of social media, it acknowledged the regulatory risks associated with the new medium

Roche recognizes the ubiquity and benefits of social media and welcomes its use - however, we also acknowledge that certain risks are associated with these new channels. We have therefore developed this guideline to help our employees use these new platforms in a responsible way.

Finally and perhaps most importantly, Roche appointed Sabine Kostevc as Head of
Corporate Internet and Social Media. 

Contact

Sabine Kostevc

Head of Corporate Internet and Social Media

She may be the first communication executive to hold an official title that has the phrase ‘social media” associated it. Surprisingly, this may be the biggest development of all; mainly because once one pharmaceutical company does something new, they all similar to follow!

Roche’s willingness to publicly commit to the use of social media is a bold and calculated move by a company that recognizes its power and the major role it will likely play in the future of the pharmaceutical industry. Further, it suggests that Roche, unlike most of its competitors, it willing to take a proactive role in helping to shape the social media regulatory guidelines being developed by the US Food and Drug Administration. Finally, Roche executives realize that increased transparency and open communications with its stakeholder may help to improve the public image of big pharma companies and perhaps rekindle the innovation that has been sorely lacking in the industry.

The bottom line: Rather than remaining part of the problem, Roche has boldly proclaimed that it wants to be part of the solution!

Hat tip to Mark and Roche!

Until next time...

Good Luck and Good Tweeting err Facebooking err Blogging!!!!!!!!!!!

 

How Pharma SHOULD NOT Use Social Media

The US Food and Drug Administration (FDA) sent a warning letter on July 29 to Novartis admonishing the company for placing a Facebook Share widget on a website promoting the use of Tasigna a treatment for chronic myeloid leukemia. An excerpt from the warning letter is as follows:

"This website contains a “Facebook Share” social media widget1 that generates Novartis-created information for Tasigna that can be shared with Facebook users (i.e., “shared content”). The shared content is misleading because it makes representations about the efficacy of Tasigna but fails to communicate any risk information associated with the use of this drug. In addition, the shared content inadequately communicates Tasigna’s FDA-approved indication and implies superiority over other products".

Further according to the agency

“Facebook Share is a way for users of Facebook to share articles, pages, video, or flash content of a site with other Facebook users. Over two billion pieces of content are shared each week through Facebook. With two clicks, visitors to a website can share any page of that website through Facebook by generating a link to the page, along with a thumbnail image and a brief description (i.e., “shared content”) that will appear on the users’ profiles and, depending on privacy settings, in the home page stream of all of the users’ friends. Each time a link is shared by one user, potentially hundreds of new people may see and/or click through on the link.”

Novartis removed the widget as instructed in the letter by the agency. However, millions of people likely clicked the widget and received inappropriate information about Tasigna. The placement of a share widget on the Tasigna website is shocking because Novartis is not a newcomer to social media and the agency is in the process of formulating guidelines for the use of social media for promotional purposes. The recent Novartis brouhaha suggests that once again a big  pharma company is playing the tried and tested cat and mouse game with the agency to see how far they can push the limits before getting “spanked.” 

Perhaps big pharma companies that are interested in using social media for promotional purposes ought to study Novo Nordisk’s Race for the Cure Twitter campaign that is being used  to promote its insulin products. Unlike Novartis, Novo was very careful to work within established regulatory guidelines that guide print and broadcast media to create the Twitter campaign. To date, FDA has not sent Novo any warning letters about the campaign which appears to be wildly successful.

Hat tip to Ed at the Pharmalot Blog

Until next time…

Good Luck and Good Tweeting!!!!!

 

Facebook Reaches 500 Million Users but Pharma Continues to be Slow to React

An article in today’s New York Times business section loudly proclaimed that the number of people using Facebook had topped 500 million. Further, according to the article: “The company has grown at a meteoric pace, doubling in size from a year ago and each month, more than 30 billion photographs, links to Web sites and news articles are shared through the site, and its members spend roughly 700 billion minutes there.”  

While these statistics are mind boggling and represent an incredible business opportunity for any company, life sciences companies including most major pharmaceutical and biotechnology companies have largely shunned Facebook. In a post earlier this week on EyeonFDA, its author, Mark Senak rightly noted that:

 “When social media began to ebb from a media pathway for individuals to connect, to one where institutions and industry began to employ social media as a means of communicating with their constituencies Facebook has become an extremely important referral source - a driver of traffic - to Web pages.” Despite this, “the pharmaceutical industry, as a highly regulated industry, has lagged behind other sectors.”

The reasons for pharma’s reluctance to use social media to engage stakeholders are numerous. The most common ones offered include the lack of regulations guiding the use of social media and its possible effects on adverse event reporting for approved medicines. However, the lack of regulatory guidance and consequences for adverse event reporting didn’t prevent life sciences companies from building branded product websites, sponsoring patient communities or investing in social networks for physicians. Therefore, it is unlikely that the lack of regulatory guidance and fears of overwhelming adverse event reporting aren’t responsible for pharma’s reluctance to embrace social media. I suspect that the real reasons may have more to do with increasing transparency surrounding clinical testing, drug approvals and drug pricing and reimbursement. But, I digress....

Interestingly, despite the lack of regulatory guidance and concerns over adverse event reporting, some pharmaceutical companies have chosen to boldly go where no other life sciences companies have gone before on Facebook.  According to Mark, the following companies have created corporate or disease/cause-related fan pages on Facebook:

  1. Labs Are Vital sponsored by Abbott Laboratories
  2. AstraZeneca US Community Connections
  3. AstraZenecaCareers
  4. Bayer Karriere
  5. Bayer Sustainability
  6. Johnson & Johnson Network
  7. Nursing Notes by Johnson & Johnson
  8. Pfizer

While the number of person who are fans of these pages are minute (as compared with the total number of Facebook users) they likely represent highly committed and focused groups of user—any pharmaceutical marketer’s dream! Although Facebook still subscribes to the notion that “bigger is better, niche networking and social media sites are growing in popularity. This is because these sites may give marketers and advertisers a “bigger bang for their buck” as compared with larger, more unfocused and disparate user communities. In other words, penetration and uptake rates are likely to greater in focused niche populations as compared with the general population at large.

I have long contended that social media tools can be used for other than promotional purposes in the life sciences industry. To that end, the use of social media for clinical trial patient recruitment and retention is rapidly expanding and there are signs that pharmaceutical companies have finally recognized the power of social media for recruiting purposes e.g. AstraZenecaCareers .  

I have no doubt that the life science industry will eventually recognize the utility power of social media. It is no longer a question of “if” but rather ‘when” for social media and the life sciences industry?

Until next time...

Good Luck and Good Job Hunting!!!!!!!! 

 

The Job Search: The Truth About Networking

The advent of social networking sites like Facebook, Twitter  Linked-In and MySpace (does anyone still use it?) have taken the concept of "networking" to new levels. However, is sitting in front of computer thanking people for adding them to their friend's list really what networking is suppose to be about? I think not!

Networking in its most meaningful and seminal form is about interacting with others " in real time" and in "face to face" situations. Yes, I know it takes time and energy to get from in front of that computer screen, but we humans are social creatures and for the most part (with few exceptions) we all crave real-live human contact. So what is the deal about networking and how is it really done?
One of the first things that a person who is interested in networking must do is to design and print about 500 business cards. Yes, it will take time and some cash to accomplish this, but without a business card nobody who you meet will remember you. Business cards ought to contain your name and all of your contact details and provide some basic information about you, i.e. PhD.D. , job title etc. Adding some graphics or design details are a plus if they are done tastefully and do not detract from you as a candidate.

 

Possible "Side Effects" of Online Patient Communities

I want to state at the onset of this post that I am an ardent supporter of online patient communities because I believe that the exchange of information between people who suffer from the same or similar medical conditions is vital to their health and well being. Further, I believe that social media will force physicians, the medical community and the US healthcare system to become more transparent, open and interactive. That being said, in this past Sunday’s New York Times, Natasha Singer wrote an extremely revealing article about some possible, unforeseen “side effects” associated with membership in online patient communities.

The reason why these online communities exist is for patients to commiserate with one another and exchange personal stories and medical information. While personal stories may be emotionally satisfying for patients, it is their medical information and demographic data that is extremely valuable to drug makers. To that end, many online patient communities inform their members that they reserve the right to share information and data for research purposes. And many of them do!

To be clear, I am not suggesting that the people who create or manage online patient communities have avaricious, nefarious or otherwise unsavory ulterior motives for the medical and patient demographic data that they collect. However, these communities need to generate revenue in order to stay in business and drug makers are willing to pay for access to it.

According to Singer, the popular PatientsLikeMe community admits that it sells health and medical data gathered from member profiles (but with certain identifying information removed) to pharmaceutical companies and others for scientific and marketing research purposes. Further, a large number of unbranded “disease awareness” pages have recently begun to appear on Facebook and YouTube. In her article, Singer contends that “drug companies may pay people to moderate patient forums [in the community] or give testimonials but might not prominently display that fact to participants. Other sites collect consumer health data to help drug makers’ aim at specific kinds of consumers, using psychological cues.” At a medical communications meeting that I attended several years ago, a MySpace sales rep freely admitted to me that it allow pharmaceutical companies to mine profile data in order to develop targeted marketing campaigns. Is Facebook next?

Finally, while the Health Insurance Portability and Accountability Act of 1996 (HIPAA) restricts the way health care providers use and disseminate patients’ information, consumer health websites and online patient communities aren’t subject to its privacy provisions. In other words, there are no regulations guiding the privacy and use of medical information and data collected using social media tools! Essentially, this means that the persons who run online patient communities can do pretty much whatever they like with the medical and personal information that they collect!

As I stated at the beginning of the post, I am a social media enthusiast who subscribes to the notion that if used correctly, social media can help to better inform and improve the lives of people suffering from various disease. That said, I also believe that people who choose to participate in online communities MUST be fully informed about the potential uses of the personal information and data that they contribute. Until the Food and Drug Administration provides some regulatory guidance on the use social media to collect and disseminate medical information patients will be at the mercy of the entities that run online patient communities. Let’s hope that they see fit to “do the right thing.”

Until next time...

Good Luck and Be Careful What You Say Out There!!!!!!!!!

 

Advanced Learning Institute's "Social Media and Pharma Conference" Roundup

Earlier this week, I attended Advanced Learning Institute’s (ALI) conference “Social Media and Pharma” that was held in Princeton, NJ. The conference was chaired and expertly moderated by Bill Evans, a Senior Vice President and Partner, Digital at Fleishman Hillard. Bill’s insights and command of the social media space were outstanding and helped to keep the conference moving forward and always on point (he also knows a lot about selling old iPhone on EBay—thanks Bill). 

All of the talks that I attended were outstanding and I have to say that the conference was one of the best organized and most focused conferences on the topic of social media and pharma that I attended to date! This is because Bill, a former technology turned business guy, organized the meeting around a conversational “how to” theme rather than allow presenters to talk about their cool Facebook pages, Twitter feeds and blogs. Instead, he asked presenters to share with conference participants their ideas, strategies and experiences associated with implementation of their social media campaigns and programs. 

Two of my favorite presentations were delivered by pharma companies; Pfizer and Novo Nordisk. This was somewhat surprising because historically many pharma companies had to be reluctantly forced into the social media fracas.

The Pfizer presentation, “A Common Sense Approach for Integrating Social Media into Your Traditional Communications and Marketing Plans: A Roadmap for Success” was skillfully delivered by Paul Dyer from WCG (the agency that worked with Pfizer on its social media campaign) and Pfizer’s Kate Bird. Paul, who previously worked with social media in the consumer product industry, offered more facts and statistics that I ever knew existed for social media. With this as a backdrop, Kate went on to describe how Pfizer, a late entrant to the social media scene, leveraged this information to create one of the better social media campaigns launched to date by a pharmaceutical company.

The Novo Nordisk presentation, “How to Use Twitter to Deliver Measurable Results For Your Organization” was delivered by Lois Kotkoskie and Ambre Morley was a veritable road map on how to use Twitter to delivered branded messages about pharmaceutical products. For those of you who may not know, Novo Nordisk is the only company to date that has delivered a so-called “branded pharmaceutical tweet” in the Twitterverse. The now infamous tweet about Novo’s diabetes product Levemir s was delivered by race car driver and Novo spokesperson Charlie Kimball.

Despite this bold and unprecedented foray into branded pharmaceutical tweets, Novo hasn’t yet run afoul of regulators at the US Food and Drug Administration (FDA) This is because Ambre, who is a marketing and PR professional, understood early on in the process, that in order to succeed and stay off of FDA’s radar, she would have to work closely her company’s regulatory affairs department. This is where Lois came in; she is a bona fide pharmaceutical regulatory affairs expert who in addition to her understanding of the arcane regulations guiding pharmaceutical advertising, has a well-developed sense of humor (frequently absent in pharmaceutical regulators) and is seemingly less risk-adverse than a majority of her peers.

It was easy to see that Ambre and Lois work very well together (sometimes I thought I was watching an Abbott and Costello comedy routine). Undoubtedly this is the likely reason why Novo’s diabetes-focused Twitter campaign was so well crafted, executed and in the end, successful. The take away lesson from the Novo experience is that pharma marketing and communication professionals interested in designing and implementing regulatory-compliant social media campaigns must include legal and regulatory representatives in the discussion.

Honorable mentions go to the presentations offered by Ken Rashbaum, Doug Levy and Peter Pitts who mainly talked about some of the legal, regulatory and privacy concerns voiced by pharmaceutical companies about the use of social media. An important issue that nobody at the meeting was prepared to discuss was the possible use of social media for pharmaceutical adverse event (AE) reporting. Generally speaking, conference participants were reticent to address this issue because most thought it would be difficult to have meaningful discussion in the absence of any regulatory guidance on this topic.

As many of you may know, the FDA held public hearings on the use of social media for various purposes in the life sciences industry late last fall. At present, it isn’t clear when the agency will issue that much anticipated guidance.

This past week’s “Social Media and Pharma” conference was the second event produced by ALI on this topic. Based on the attendance and enthusiastic response to the meeting, I suspect that ALI may be planning future events on social media and pharma. If this proves to be the case, then I highly recommend that you attend one or more of them!

Until next time...

Good Luck and Good Tweeting!!!!!!!!!!

 

What Not to Do When Using Social Media to Find a Job

There is ample anecdotal evidence to suggest that using social media tools like Twitter, LinkedIn and Facebook may help to improve your chances of landing a new job. For example, a recent article that appeared in Time Magazine recounts the story of an individual who lost and subsequently found a job in 11 days using a job search strategy based exclusively on social media. While social media tools are still evolving, social media has become part of the fabric of every day modern life. Therefore, it makes sense that social media may be useful when using it to find a job. 

In previous posts on this blog, I recommended using a variety of social media strategies when conducting a job search. However, like any other technology tools, if social media is not not used or managed correctly it may backfire and give you less than anticipated results. To that end, the folks over at Online Degree send me a post entitled “The 10 Worst Social Media Mistakes that Will Prevent You from Landing a Job.” 

Although some of the tips and ideas may be obvious to some, many jobseekers have little or no understanding of what is acceptable when conducting a social media or traditional job search. I highly recommend that you heed the advice offered here--it may very well make a difference between gainful employment and living at home with your parents or relatives!

1. Don’t Be That Guy : We all have at least one social media friend who shares him or herself too much. Things like realtors putting up each new listing, every sale a business has, or constant reminders on the same event can be as off putting to an employer as it is to a friend. If using your social media account to promote your work, be thoughtful of other people’s time. Chris Brogan has an excellent rule of one promotional update for every 15 casual ones. Check out his blog for more useful moves.

2. Use it or Lose It : Twitter and other sites are essentially a blank canvas. Don’t let them go to waste by using the same backgrounds and graphics as anyone else. Use the opportunity to showcase photos, art, events, logos, and anything else that will make you stand out. Mashable has a great guide on how and why to create a custom Twitter background. For inspiration, click here to see many successful attempts at creating memorable, yet simple backgrounds.

3. You Can Have Too Many Friends : Too many friends and followers actually can be a bad thing. While real people with real accounts are a plus, the more popular an application becomes, the more likely it is to be subject to hacking. Both Facebook and Twitter have had troubles with phishing such as Zombie and Twply. Gullibility does not make you attractive to an employer. Better to have 100 actual friends/followers, than 200 phony ones, both in social media and IRL.

4. Don’t Down the Updates : So you just got a new gadget and it rocks? Or was the sushi overpriced and stale? Did your kid just do the cutest thing? Now think about if a potential employer wants to read every detail about the above. While short, incisive updates are appreciated and even admired, they can also do the opposite. Have a look at this list to see the worst status updates and delete them before they prevent you from landing a job.

5. Sir Mix-A-Little : With social media becoming more and more popular, you likely have more than one account. While there is nothing wrong with having a Facebook, Twitter, and LinkedIn account all at once, mixing them can be a problem. In an amazingly well thought out article, Nicky Jameson discusses the pitfalls of mixing social media business and pleasure. If still unsure, check out #10 on this list.

6. Too Little of a Good Thing : Now that you have social media account and know how not to update too much, don’t go the other route. Too few updates can show lack of commitment and general spazziness. Updates that come once a month, or even once a week, can be too few. However, with loads to do and little time to do it in, updates can be challenging. Visit this link to get a guide to FeedMyTwitter. It can auto post pre-written updates on the date, category, and more of your choosing.

7. Drive a Manual : Automatic DM’s may be useful to some people when used correctly, but a misstep can hurt those looking to avoid mistakes. If a prospective employer has the courtesy to follow or friend you, thank them properly. A generic “thank you" is just as insulting as it sounds. Write one yourself, make it personal, and stand out just a little more. This site shows you how to disable Auto DM on Twitter.

8. Spelling Isn’t Just for Bees : Yes, its social media and, yes, there is a certain sense of informality. However, especially if going for a writing or editing job, any spelling or grammar mistake can prevent you from landing it. If your browser has a spell check, use it. Even if it does, don’t turn the spell check in your noggin off even if you’re writing about your favorite restaurant. This article from Scrawlbug lists eight stupid spelling mistakes that happen more often than you think.

9. Spam is for Canned Meat : If someone does check your account, an overload of spam cannot only be off-putting; it can also show that you have little technical knowledge. A potential boss can only assume that you will behave the same and subject the whole office to lottery scams and the like. To prevent from making this social media mistake that will prevent you from landing a job, learn the in’s and out’s of your account. This site is entirely devoted to stopping spam on Twitter.

10. You Got to Keep ‘Em Separated : Love your Facebook, Twitter, etc. accounts and will censor them for no one? Go for it. That’s one of the reasons why the internet invented multiple accounts. Simply use one for all of the professional stuff with your proper name, pictures, messages, and such. All the intimate stuff can appear on another account under the nickname of your choice. Visit this link to see a quick and easy way to set up two accounts on the same computer with no problem.

Hat tip to Onlinedegree.net.

Until next time...

Good Luck and Good Job Hunting on Twitter and Facebook

 

Despite Dire Predictions Social Media is Alive and Well!

Despite claims of its imminent demise, it appears that social media and all of its trappings are being embraced by the masses. According to a report issued last week by CTIA, the wireless industry association, the amount of data, in text, music e-mail and other activities surpassed voice calls on mobile devices in 2009 (this explains why you cannot purchase 95 per cent of Verizon Wireless phones without a mandatory $9.99 per month data plan).

While there is little difference between the number of cell phone subscribers in 2009 and 2010, the number of users going online is up across all Web categories. Most notably, visitors to social networking sites like Facebook, Twitter and Four Square increased 78 percent. However, a troubling trend is that 46 per cent more users are visiting reference sites like Answer.com or Wikipedia for information. Although these sites are excellent resources, it isn’t clear whether or not all entries have been adequately researched and thoroughly vetted.

The meteoric rise of social media over the past five years has caused many e analysts and media pundits to suggest that the frenzy may be abating and the death of social media may be near. However, the beauty of Web 2.0 as it metamorphoses into Web 3.0 (are we there yet?) is that social media tools and their acceptance are extremely unpredictable. Who would have thought two years ago that Twitter, the upstart microblogging platform would be currently challenging Facebook for social media supremacy. Another social media platform to watch is Foursquare. While I don’t “get” the popularity of Foursquare, I also didn’t get Twitter until I started regularly using it!

Finally, as Mark Twain wrote many years ago after reading his obituary in a newspaper “"The reports of my death are greatly exaggerated” so too are the premature assertions that social media may be dead.

Until next time…

Good Luck and Good Job Hunting!!!!!!!!

 

BioCrowd, An Online Network for Bioprofessionals, Unveils New Features

 It's official; BioCrowd was one year old on Monday. During the past year,Vincent and I have been surveying the bioscience social media space to come up with ideas to keep BioCrowd fresh and relevant. To that end, we redesigned the BioCrunch section of our home page to include a bulletin board feature, a weekly video pick and RSS-driven news, video and podcast feeds. Also, we created a feature called the Career Corner that will showcase the interests, careers and lives of featured BioCrowd members. The inaugural career vignette is about me. So, those of you who want to learn more or can’t get enough of me, check it out!

Next week, we hope to launch a new user-generated, multimedia file upload capability. The new functionality will allow members to up load any type of multimedia file (videos, podcasts, PowerPoint presentations, poster etc) to website. Uploaded files can be read, viewed or listened to at the website and members can rate the content (like vs. dislike). Finally, multimedia files will be aggregated according to type and linked to the profiles of members who generated and uploaded the content.

We hope that BioCrowd members enjoy the new features and continue to visit the site. Also, please tell your friends, colleagues, mentors or other bioprofessionals about the site.  

Both Vincent and I look forward to seeing and chatting with you at the BioCrowd.

Until next time...

Good Luck and Good Networking!!!!!!!!!!

 

What Do You Think: Should FDA Have a Facebook Fan Page?

Mark Senak, social media enthusiast and author of the EyeonFDA blog, raised the question on his blog today as to whether or not the US Food and Drug Administration (FDA) ought to have a fan page on Facebook: the ever expanding, ubiquitous social media platform. He aptly points out that FDA has already created a channel on YouTube and has a twitter account. So, why not a fan page on Facebook, he asked.

While Mark and I agree on most things, I am not convinced that having an FDA fan page on Facebook would make a difference in the way in which FDA communicates with the American public. FDA is already behind on the social media curve and, as the FDA public hearings held late last year suggest, the agency is struggling with formulating regulatory guidelines for its use by drug and devices manufacturers. Might not creating a FDA fan page on Facebook be the proverbial straw that broke the camel’s (agency) back? 

Perhaps I am overreacting to the whole Facebook phenomenon and grossly under estimating the agency’s capabilities. But I simply don’t get Facebook!  At best, it is overwhelming, difficult to navigate and seemingly cluttered mindless chatter and people engaging in Mafia wars. There is no question that a fan page would increase FDA’s exposure and its “hipness quotient” but to what end? The agency already has trouble maintaining and managing its existing web assets (have you ever tried finding information at FDA.gov?). Adding a new website would simply mean more work for overworked and underpaid government employee who seemingly play by different rules than the outside world.

Don’t get me wrong. I am an avid social media enthusiast who believes that persons who engage in social media must be “all in” to be effective. Having said that, I believe that the agency would be better served if it works to improve the navigability and accessibility to information on its existing web assets. There is no question that building an agency fan page on Facebook may convince Americans that FDA gets “the whole social media thing.” But if the fan page doesn’t provide Americans with relevant and useful scientific, medical and regulatory information, then adding a FDA fan page to Facebook will do little more than increasing the heft of an already bloated social media platform whose utility and effectiveness is already beginning to wane.

In my experience, building a website or fan page is the easy part; continuing to populate the pages and sites with useful, meaningful and temporally-relevant content is the difficult part!

Hat tip to Mark for starting the conversation!

Until next time...

Good Luck and Good Job Hunting!!!!!

 

Issues Surrounding the Use of Social Media in the Life Sciences Industry are Still Alive and Well

Despite rumors of impending demise and premature death, the issues surrounding the use of social media in the life sciences industry are still alive and relevant. To that end, the Business Development Institute is sponsoring a “Healthcare Social Communications Leadership Forum Breakfasts on February 4, 2010 at New York University in Manhattan. The conference is limited to 75 attendees. While there are seats still available they are rapidly disappearing. 

Some of the topics to be discussed include:

  • How to connect with consumers who are already using the internet for healthcare information?
  • What are the case studies of leading brands that use internet based social strategies to achieve communications objectives?
  • What are examples of social communities that demonstrate how leading healthcare brands interact, educate and provide value to consumers online?
  • How to deal with regulatory and legal issues when planning and implementing social and internet based strategies
  • Why real-time social media tools, such as Twitter, are gaining momentum and what's the business case to use them
  • How to sell projects and prove ROI to senior management
  • What are the tools, technologies, and best practices for monitoring and measuring internet based programs?

Scheduled presenters and panelists are:

  1. Michael Fleming, Senior Director, Social Media, GlaxoSmithKline
  2. Robert Halper, Director of Video Communication, Johnson & Johnson
  3. Lance Hill, CEO, Within3
  4. Ray Kerins, Vice President / Worldwide Communications, Pfizer Inc.
  5. Marc Monseau, Director, Corporate Communications & Social Media, Johnson & Johnson
  6. Rodney Spady, Head of Global Interactive Marketing and Web Officer, OTC Global Marketing, Novartis Consumer Health, Inc.

For more information, including registration, please click here to visit the event website. Use promo code BIOC before February 3rd for a discounted rate of $175.

See you at the meeting!

Until next time...

Good Luck and Good Job Social Networking!!!!!!

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Social Media: Why Life Scientists May be Missing Out on a Good Thing

I have previously written several posts on the reluctance of life scientists to use social media and online social networking sites. While I realize that scientists may be somewhat socially challenged, the almost universal disdain for social media is puzzling and troubling to me. More importantly, the reluctance of life scientists to embrace social media flies in the face of some revealing new statistics on social media use by the American lay public.

According to a recent survey by Forrester Research, “half of online adults now belong to social networks like, Facebook and Linked In, a 46 percent growth rate year-over-year.” More importantly, almost a quarter of Americans are content creators who write blogs, upload video or audio or post articles online.” Interestingly, the growth of social media is being driven by adults 35 and older. The survey found that four of five adults of all ages use social media including blogs, social networks and review sites. Finally, most adults visit social networking sites, in way or another at least monthly.

Many scientists who I have talked with (mostly graduate students and postdoctoral fellows) primarily use social media to stay in touch with friends or “hook up” with others after laboratory hours are over. And, other scientists—mostly laboratory heads and principal investigators—view social media as a colossal waste of time. Unfortunately, the scientists who underutilize or shun social media don’t understand its hidden potential to advance scientific research and perhaps more importantly to interact with the lay public to demystify “science.”  In my experience social media has been a powerful way to disseminate information and quickly reach large numbers of people. Isn’t this what science is really about?    

Until next time....

Good Luck and Good Job Hunting!!!!!!!!!!!!

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When Applying for Jobs Online Simply Isn't Enough

Back in the late 1990s, applying for jobs online was all the rage! The technology was new and fresh and applying for jobs online was fast and easy. Companies raced to build corporate websites for prospective job applicants, major job boards like Monster and Careerbuilder were launched and human resources professionals though they were ushering in a “new era of employee recruitment and retention.” While applying for jobs online once seemed like a panacea for both job seekers and corporate employers, it never has lived up to all the fanfare and hype!

There is no question that applying for jobs online is quick, easy and most importantly emotionally gratifying. Paradoxically, these are the very qualities that have almost rendered the practice useless when it comes to finding a new job. Before applying for jobs online became de rigueur, large numbers of qualified, prospective employees were hired into new jobs. Unfortunately, these days’ most corporate websites and job boards are swamped by unqualified applicants who submit their resumes when ever and where ever they can! This has prompted many companies and job board site to automate their applicant screening processes—which, in many cases, fail to discriminate between qualified and unqualified job applicants. Frequently, because of the sheer volume of applicants, many companies no longer acknowledge receipt of job applications. While this practice is unprofessional in my opinion, it sends a subliminal—if not obvious message—to applicants that the likelihood of winning the job is remote. It is not uncommon for job applicants to never hear from a company after they have hit the send button to submit a job application.

So, if applying for jobs online isn’t the answer, what should jobseekers do to find gainful employment? Like it or not, the best way to find a new job is through networking. The advent of social networking sites like Facebook, Linked In and BioCrowd makes networking less daunting than it used to be. However, it is important to note, that online networking alone won’t be sufficient! Unfortunately, (for some of you anyway), interacting with people in real life will be required! The best way to begin networking is to use Google (or your favorite search engine) to identify companies or institutions that are looking for applicants with your skills and qualifications. Next, work hard to find a contact at a company who is willing to support your application or at least, forward it to an appropriate hiring manager. If you don’t know anybody at the company ask friends or relatives if they do. If this doesn’t work, post a notice on Facebook or Linked In asking if anybody in your network can provide a contact name or phone number of a hiring manager at the company you are interested in. If this also proves to be unsuccessful, you can run at Internet search on a particular advertised position or go to a company website to find the name of a hiring manager. However, to avert an avalanche of inquiries about online job postings, many companies no longer list the names of hiring managers on their websites. If all else fails, you can always put in a call into human resources and ask for more information about a job with the hope of getting the hiring manager’s name.

Once you obtain the name of a hiring manager, send an e-mail message indicating your interesting the position along with an attached resume/curriculum vitae. One note of caution; managers are usually inundated with e-mail messages (many which remain unanswered) and often have their spam filters set on high. Consequently, it may be prudent to also send a hiring manager an old fashioned cover letter and curriculum vitae authority using traditional or overnight mail delivery.

While networking to get an employee referral for a job remains the best way to get your “foot-in-the-door” at most companies, the referral channels, like almost all others, are also extremely clogged. This may require a direct phone call to a hiring manager to inquire about whether or not to apply for a job or to check on the progress of an application. That said, use this approach wisely—some managers may think that this shows initiative (and will pull your resume from the resume heap) while others may be offended or annoyed by your boldness. Nevertheless, once you make the call, DO NOT call back unless you are advised to do so. If the company is interested in you as a job candidate, they will contact you after they have had sufficient time to review your application.

While companies continue to advertise positions, the best way to land a new job is through word of mouth. This is because many companies don’t advertise all open positions and some companies run ads even though they are not hiring. Nevertheless, building a solid network of contacts and friends (both online and in real life) is critical for successful job searches.

In today’s difficult economy it may be prudent to employ a multifaceted job search strategy that includes a mix of networking, job boards and online applications. Also, it is important to cast as wide a job net as possible and not limit your search to a specific job type—especially if you have skills  and qualifications that cut across disciplines. Finally, I always tell prospective job candidates that looking for a new job must be a “full time endeavor.” Devoting less than a full time effort to your job search will likely yield disappointing results!

Until next time….

Good Luck and Good Job Hunting!!!!!!!!

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Social Media Manager--A New Career Option for PhD Life Scientists?

While life sciences companies are still reluctant to take the “social media plunge,” many other companies (with active social media programs) frequently hire employees known as social media managers who oversee and run their social networks.  This is because successful social media websites require daily attention and are extremely time consuming and labor intensive. In general, employees who are hired for these jobs have strong backgrounds in social media and technology but frequently possess little expertise in the industry that they are working in. Because social media is so new, many hiring managers believe that the social media and technology skills of these managers are more important than an understanding of the industry that they work in. However, while this practice may be acceptable in other industries, it won’t be the case for the social media managers who oversee pharmaceutical, biotechnology and medical devices and diagnostics social media websites. These managers will likely be required to have a firm understanding of current rules and regulations guiding drug development and marketing and advertising of approved life sciences products. This will be necessary if the drug makers who hire these managers want to steer clear of regulatory scrutiny by the US Food and Drug Administration and other regulatory agencies.

Based on my experiences as an industrial scientist and more recently as a social media manager, a person with a PhD degree with at least one course in regulatory affairs, good oral and written communication skills and an interest in social media ought to be an ideal candidate for these positions. To that end, those of you who may be interested in this newly, emerging career path option ought to begin training as soon as possible—these jobs will be in high demand at life sciences companies, medical communications agencies and conference organizers in the next year or so!

Until next time....

Good Luck and Good Job Hunting!!!!!!!!!!!!

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Social Media Internship at Science Magazine

I just learned from Diego Pineda who runs the Medical Writer Blog and Medical Writing social network about an interesting internship possibility at Science magazine. For those of you social media enthusiasts interested in the opportunity, here is a job description.

“Science, the world's leading journal of original scientific research and global news, seeks a three-month intern to help implement and manage social media projects for its news department. The candidate should be very familiar with Facebook, Twitter, and other social networking platforms, and should have experience creating content for these platforms. Other duties will include promoting news content on the internet, moderating comments on our daily news site, and repurposing news content for multimedia projects. Some writing and research assistance for our online news site is possible. The ideal intern will have a science background-or at least a strong interest in science-and some journalism experience. The internship will be at our Washington, D.C. headquarters.”

For consideration, send a resume and cover letter to AAAS, Human Resources Department, 1200 New York Ave., NW, Suite #101, Washington, DC 20005.  (Attn:  Requisition #1763) You may also reach us by Fax at 202-682-1630 and e-mail at jobs@aaas.org.

It appears that Science is finally getting into the social networking.  For those of you, who can’t wait for the Science network, please check out BioCrowd, a social networking community focused on career development for bioprofessionals.

Until next time....

Good Luck and Good Job Hunting!!!!!!!!!!!

 

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Several Ways That Pharma Can Harness the Power of Social Media

The debate, if you can call it that, over whether or not interactive social media platforms like Facebook and Twitter can be used in the life science industry is moving forward at glacial speed. I decided that it was time to propose some ideas rather than continue to admonish the US Food and Drug Administration (FDA) for a lack of guidance.

There are several reasons which may explain the inertia surrounding the adoption of social media by pharmaceutical, biotechnology and medical devices and diagnostics companies. First, and perhaps foremost, FDA has been consistently reluctant to craft any useful guidance on the use of Web 2.0 technologies for research, clinical or promotional purposes. The FDA’s Division of Drug Marketing, Advertising and Communications (DDMAC) is still trying to figure out how to regulate website content. Is it any wonder that FDA is reluctant to tackle the regulatory implications and issues associated with social media platforms like Facebook and Twitter? Second, a majority of social media advocates— who are leading the charge at many life sciences companies—are marketing and advertising executives who tend to look at social media strictly as a promotional tool. Finally, much of what takes place at life sciences companies is proprietary and confidential—information flow between the company and its employees and the public is fastidiously monitored and tightly regulated. Because of this, the life sciences industry’s “process” is intentionally opaque—which is contrary to the goals of social media which is to promote transparency (or the illusion of it).

There is no doubt that the life sciences industry is the most highly regulated industry on the planet. While this represents a formidable challenge for adoption of social media, it is by no means insurmountable—especially if social media is used for purposes other than branding, marketing and advertising. For example, the most straight forward application of social media at life sciences companies would be in the areas of corporate recruitment and employee retention. Many Fortune 500 companies outside of the life sciences industry have been using Facebook, MySpace and LinkedIn for years for recruiting purposes. While not commonly acknowledged, life sciences companies have quietly begun to use Facebook, LinkedIn and MySpace to recruit prospective employees. Interestingly, the new kid on the block—Twitter—looks to potentially be a more powerful recruiting tool than any of its predecessors. Unfortunately, employee retention is no longer a priority at many companies. However, before the economic meltdown a number of companies, most notably Best Buy, were experimenting with social media to retain talented employees.

Another potential use of social media is for pharmacovigilance and adverse events reporting. Companies with approved products on the market are required by FDA (and other regulatory agencies that approved their products) to set up post marketing surveillance programs for adverse events reporting. By law, companies that receive adverse events reports from consumers, physicians or other entities must report them to the regulatory agencies that approved the product. Regulatory agencies maintain adverse events databases for all approved drugs and devices to monitor drug safety.  If designed and implemented correctly, interactive social media platforms like Facebook and Twitter (which operates in real-time) would make excellent pharmacovigilance and adverse reporting tools. Quite coincidentally, John Mack, who runs the Pharma Marketing Blog, reported a partnership between UCB and PatientsLikeMe.com to create a pharmacovigilance reporting platform for UCB products.

Recruiting patients for participation in clinical trials (to assess efficacy and safety of prospective new drugs) has become extremely challenging over the past few years.Traditional patient recruitment strategies include print, television and radio ads and in some instances, websites. All of these recruitment methods are costly, labor intensive and limited in their effectiveness because they only reach small number of prospective clinical trial participants. I contend that Facebook with over 200 million users, LinkedIn with members in over 140 different countries and Twitter which is growing rapidly would be ideal for clinical trial recruitment and retention purposes. Others have also proposed this idea.

Finally, while the use of social media to promote approved drugs and devices may be difficult because of regulatory constraints, it can be utilized to keep the public informed about prospective new medicines and promote a company’s image or brand. There is no question that the public perception of the pharmaceutical industry has been severely tarnished over the last few years.  The industry’s continued lack of transparency and failure to adequately disclose potential safety risks about some approved products continues perpetuate a negative image. One way to restore public trust and confidence is to use social media to actively engage the public in conversation on wellness, addressing unmet medical needs and prospective new medicines and treatments that are being developed. Also, social media platforms could be employed to showcase community outreach programs and discuss educational initiatives to improve science education and training.

Social media is no longer a new phenomenon or technology. It is a legitimate form of communication which has become an integral part of the Web 2.0 experience. I suspect that the life sciences industry will have to make a decision about social media in the not so distant future—or possibly miss a potentially game-changing business opportunity. And, as Ken Kesey aptly said in Tom Wolfe’s ‘The Electric Kool-Aid Acid Test’—“You’re either on the bus…or off the bus.”

 Until next time...

 Good Luck and Good Job Hunting!!!!!!!!

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Social Networks More Popular Than e-mail!!!

The New York Times reported today that for the first time, Internet users are spending more time on social networking and video sites than on e-mail. According to a report by Nielsen, there was a 1,905 percentage change in the time that users spent viewing online video and an 883 percentage increase in social networking use from February 2003 to 2009.

These changes represent something of a paradigm shift in consumer's relationship with the Internet. People are increasingly moving away from portal-oriented sites, like shopping directories to social networking sites like YouTube and Facebook and providers of niche content.

While marketers have yet to master advertising on social networking sites, Internet pundits and social media enthusiasts believe that over the next year or so a viable business model will emerge that is reliant on social networking user influence and opinions.

Until next time...

Good Luck and Good Networking!!!!!

 

Tired of Twittering to Build Your Network? Check Out MeettheBoss.com and Get Immediate Access to Life Science Executives and Industry Thought Leaders!

There has been no shortage of conversation lately about current problems facing the pharmaceutical and biotechnology industries. These industries are faced with the effects of the global recession because of a dangerous combination of falling revenues and spiraling costs. Life sciences company executives are looking for ways to cut production costs and cope with the current decline in drug sales.

“Social networking sites are great to catch-up with old friends, share photographs, music and links but in this climate does the executive community have time for this?” asked Spencer Green CEO of MeettheBoss.com “Credit isn’t the only casualty of the crunch: time is another scarce resource for executives, they need immediate value when online to inform stakeholders and update the public on need developments.

MeettheBoss.com, first launched for the financial services sector in 2008, has just unveiled a new and improved version – redesigned with increased functionality and features, and specifically launched to keep life sciences professionals abreast of late breaking news and trends in the industry. Free Video Roundtables, executive broadcasts and “smartwords” are some of the new functions for the executives to communicate with stakeholders and the public at large. More importantly, it provides instant access to a network of your peers. Also included in the new launch is an upgraded version of MeettheBossTV,an online television channel dedicated to business leaders. The first week of MeettheBoss pharma will feature John Earley, global head of lean and supply at AstraZeneca and Steve Dreamer, VP and head of engineering at Novartis.

While similar to BioCrowd, a social and business networking site for ALL bioprofessionals, MeettheBoss.com is almost exclusively focused on the "goings on" in the pharmaceutical industry.

Please drop me a line and let me know whether or not you like MeettheBoss

Until next time...

Good Luck and Good Networking!!!!!!!!
 

The Importance of Digital Communications During Infectious Diseases Oubreaks

As we all know, the H1NI pandemic has been raging on for close too 10 ten days now. Curiously, “Fear & The Flu: The New Age of Pandemics” is the title this week’s cover story in Newsweek magazine. From an informational standpoint point, “this may be too little, too late”—as the old saying goes. While the Internet has been around for over twenty years now, government agencies, most notably the US Food and Drug Administration (FDA) and the Centers for Disease Control (CDC) continue to rely almost exclusively on old media to communicate with the American public during infectious disease outbreaks. Apparently, the administrators who run these government agencies haven’t been listening closely enough to President Obama’s assertion that “we live in the digital age.”

Communications between the public and government health officials is vital when trying to manage and control infectious disease outbreaks. “Every single government agency as well as companies and non-profits need to be digitally literate and competent in a time of pandemic” asserts Eye on FDA blogger Mark Senak. For their performances in recent infectious disease outbreaks, Mark gives CDC an “A” for effort—although there is substantial room for improvement. FDA on the other hand didn’t fair as well. “The FDA is not nearly as sophisticated in terms of digital. Their only Twitter account is for food recalls.  And their YouTube channels are all confusing and unorganized. They have a long way to go.”

The Internet was originally designed as a digital tool to transmit and move large amounts of information from one place to another. That said, it is also a powerful communication vehicle that can be used to broadcast valuable, scientifically-accurate information during infectious disease outbreaks by leveraging social media tools like Twitter, Facebook and instant messaging. To that end, it’s time for public health agencies to recognize the power of digital media and craft communication plans that can be implemented in the next infectious disease outbreak.

Until next time...

Good Luck and Good Job Hunting!!!!!!

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MySpace vs. Facebook: No Contest?

When Rupert Murdoch, the owner of New Corporation (Fox News), bought MySpace for $580 million in 2005 it was viewed by many as one of his savviest acquisitions ever. At that time, MySpace was arguably the most successful social networking site on the Web and its financial future was extremely bright. Shortly after the acquisition, a young, upstart college social networking site called Facebook began operations without much fanfare. Back in 2005, MySpace had 14 million monthly users and Facebook was still raising capital. Now, MySpace has 126 million users whereas Facebook’s user base has grown to over 200 million. Facebook continues to expand while MySpace’s growth appears to be stagnant. This led to the dismissal last week of one of MySpace’s co-founders and the appointment of a former Facebook executive as CEO.

Since 2005, MySpace has generated about $1.6 billion in revenues and earned 200 million last year alone. However, it is important to note that a major portion of its operating capital comes from $900 million that Google guarantees every year. That agreement comes up for renewal next year and the likelihood of Google agreeing to the original terms is questionable. This is probably why Murdoch is shaking things up at MySpace. While it is likely that Google will attempt to renegotiate the terms of the original agreement, I seriously doubt that it will severe all financial ties with MySpace. That would be a bad business decision and Google doesn’t make many of those!

While many social networking pundits attribute Facebook’s ongoing success to its connectivity rather than its content, I still contend that “content is king” and social networking sites built around user-generated content are great investment opportunities. After all, status updates, pithy wall comments and photo tagging tend to “get old” quickly after a few months.

While the possible loss of Google’s annual cash infusion will hurt MySpace, I don’t think that MySpace is on its “deathbed” yet and rumors of its demise are premature. The social networking universe is vast and niche networks—not large unfocused ones—will ultimately prosper because of targeted advertising and other business opportunities. That said, I believe there will always be a place for MySpace in the social networking world.

Until next time...

Good Luck and Good Networking!!!!!!!!!! 

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Social Media and Career Development for Life Scientists

Unlike others, life scientists have been slow to use social media to look for jobs or network to enhance career opportunities.  Many scientists  have  Facebook accounts but view it and other social media tools like Twitter simply as a means to stay in touch with family and friends.  However, social media can be a very powerful tool for scientists who are looking for jobs or the next big career move.

To that end, I presented a seminar at Experimental Biology this past weekend in New Orleans entitled "Social Media and Career Development for Life Sciences" that offer suggestions on how to use social media to land a job or jumpstart a career in the life sciences industry.  For those of you who may be interested, I posted the presentation below:

social media, life sciences, career development
View more presentations from cliffmz.
Until next time...
Good Luck and Good Job Hunting!!!!!

Life Scientists Should Learn To Be More Social If They Want to Find Jobs

While I was at the Experimental Biology meeting in New Orleans, LA this past week I presented a seminar entitled “Using Social Media For Career Development in the Life Sciences.” This was the first time that I presented this talk, and was expecting a large turn out given the popularity of Facebook and more recently Twitter, a microblogging platform.  Much to my surprise only 15 students showed up for the talk—many of whom hadn’t heard of Twitter and were only vaguely familiar with Facebook. Luckily, a few attendees had Facebook profiles and one or two were on Twitter so the talk wasn't a complete bust.  Nevertheless, the lack of interest in this talk was extremely puzzling to me—my other seminars, “Interviewing Tips” and “Alternate Careers for PhDs” were very well attended and I was booked solid for one-on-one resume critiquing sessions during the five days I was in New Orleans.

I started to wonder why bioscience graduate students in their mid to late 20s, many of whom will need to find jobs (postdocs otherwise) in the next few years, weren’t interested in learning how to use social media to advance their careers or conduct a job search.  I thought that the lack of interest in this topic might be explained if a majority of graduate students and postdoctoral fellows were already using Facebook, Linked In or Twitter to network or explore career opportunities. This proved not to be the case, after learning that only a small percentage of students (who sought career counseling) had considered using social media to network or look for jobs. While many had Facebook profiles, most students primarily used them to stay in touch with friends and family—not for professional or scientific purposes. 

The lack of interest in social media for career development  by many of these nascent GenY scientists was confounding. After all, I have been lead to believe that “GenY” is leading the Web 2.0 and social media charge and that aging boomers like me simply “don’t get it.” The fact that I get it and many  GenY scientists, don’t forced me to revisit what I learned about the social behavior of scientists over the past 30 years or so.

First, it is no secret that scientists aren’t the most  socially-adept individuals and when socializing it tends to be very “cliquish” and oft time exclusive.  Second, scientists are notoriously poor networkers and mostly engage in serious networking when alcoholic beverages are involved.  In other words, very little networking takes place in professional and scientific settings with the exception of  conferences and meetings. Finally, and perhaps most importantly, many of the academicians who train scientists don’t understand networking and often don’t offer any career guidance to their students and postdocs. Unfortunately, most academics have little or no understanding of the world outside of academia and, not surprisingly, there is little incentive for them to learn about it—mostly because of the anachronistic tenure system. Further, because PhDs are taught to be independent and self reliant, there is almost no emphasis placed developing social skills during their training.   In fact, many academics believe that being too social is the best way to be “scooped” by their competitors. Paradoxically, there are currently over 30 social networking sites for scientists (including BioCrowd, the career development networking site that and I started). I suspect that many of us who started these sites recognized an opportunity to use social media to bring scientists together on the Web in a less threatening way than IRL. Although several of these sites report high subscription rates, it is not clear how effective they are for networking and career development purposes.

The job market for life scientists has been extremely difficult and competitive for the past five years or so. Academic positions are still hard to come by and the recent downsizing that has taken place in the life sciences industry—about 85,000 jobs have been lost in the past three years— suggest that competition for life sciences jobs will remain fierce for the foreseeable future. Like it or not, graduate programs must begin to provide job counseling and offer career development training to their students and postdoctoral fellows—their lives may depend upon it. 

Until next time....

Good Luck and Good Job Hunting!!!!!!

 

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Social Media, FDA and the Life Sciences Industry

Earlier this week, the US Food and Drug Administration (FDA) sent warning letters to 14 different pharmaceutical and biotechnology companies to advise them that their approach to Internet advertising is violating federal pharmaceutical advertising and marketing guidelines and regulations. While the agency’s attempt to regulate Internet-based drug advertising is laudable, the fact that warning letters were sent to 14 different life sciences companies means that there is a poor understanding of the regulations regarding use of Internet—and more recently, social media—to market and advertise drugs, medical devices and diagnostics. This isn’t surprising because FDA has yet to issue any meaningful guidance on the use of the Internet and social media to market life sciences industry products. The reluctance of the agency to issue guidance is very puzzling—the use of web based-advertising and social media by life sciences companies has exploded in the past few years.

In a post today on the EyeOnFDA blog, Mark Sendak pointed out that Twitter is fast becoming the medium of choice for life sciences messaging, branding and product promotion. Despite FDA’s lack of guidance on the use of social media, an increasing number of life sciences companies and organizations are using it to stay in touch with their stakeholders and constituents. For example, the Juvenile Diabetes Research Foundation, the Lancet, the New Scientist, Roche, Novartis, AstraZeneca, Boehringer, Cell Therapeutics and Novartis and others have Twitter accounts. Many of these companies also have fan pages or accounts on Facebook. 

It is becoming increasingly evident that the agency will have to issue guidance on social media sooner rather than later. The wide reach, immediacy and highly interactive nature of social media suggest that the current wait-and-see attitude of FDA is no longer feasible. To jump start the discussion, Social Pharmer, a group of life sciences social media enthusiasts are holding an “unconference” in Boston on April 21, 2009. I hope that FDA sends representatives to this grassroots meeting!!!

Until next time....

Good Luck and Good Job Hunting!!!!!!!

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Looking for a Life Sciences Job? Try Facebook, Twitter and BioCrowd

Using Facebook and Twitter to find jobs is becoming routine in many industries including healthcare. However, the life sciences industry is lagging behind most others when it comes to social media and recruitment. Nevertheless, many companies and academic institutions are beginning to realize that Facebook (FB), Twitter and other science social networks are good source of qualified candidates for  those difficult-to fill job openings. 

Lindsey Pollak, a GenY career guru who, writes on the use of social media for job searching, alerted me to a post (via Twitter @biojobblog) that describes how to effectively use FB to find a job.  While FB may be useful to scientist looking for work, there are many other bioscience social networks like BioCrowd (@biocrowd) that regularly post jobs and career opportunities for life scientists.

Until next time...

Good Luck and Good Job Hunting 

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Some Revealing Statistics About Facebook

Facebook contends that it has over 175 million members, making it the largest social network in the world! Interestingly, according to an article in today’s New York Times, most US members are “still relatively young.” “Facebook offers advertisers a target of 54.4 million members of all ages. But if an advertiser wants to narrow its target audience to those 25 or older, the number drops to 28.8 million. Narrow it to those 30 or older, and Facebook has 20.3 million to offer.” However, this is not surprisingly because people 30 and over weren’t allowed to join Facebook until 2006. In fact, many over-30 individuals have yet to sign up! In support of this, I am increasingly getting friend requests from my contemporaries—most of whom are in their 40s and 50s.

Each week, a million new members are added in the United States and five million globally—the 30-and-older group is its fastest-growing demographic (and the one with the most money to spend).  Further, Facebook members are becoming increasingly social and gregarious. In December the average number of “friends” per member was 100. Since then, it has grown to 120 per member according to a Facebook spokesperson. If Facebook continues to grow at its current rate, it will likely experience unprecedented and astonishing growth in the next few years. And, when it comes to monetizing social networks, bigger is always better!

Until next time...

Good Luck and Good Networking!!!!!!!!!! 

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Three Ways Pharma uses Facebook

After having looked at pharma’s use of twitter, I decided to also get a feel for how pharma is engaging with facebook so far. Three main uses emerge: 1. connecting employees, 2. attracting talent and 3. promoting disease awareness or treatment adherence

1. Connecting current and ex- employees definately has the most activity. Numerous official and unofficial  groups or fan pages bring together the employees of most of the top pharma companies. For the purpose of this analysis let me concentrate the largest groups with apparent corporate endorsement (ie. use of official logo, links to company website and corporate messaging in group purpose).

Sanofi-Aventis, Novartis, Boehringer Ingelheim, Pfizer/Wyeth and Roche seem to be leading the pack in terms of activity. Sanofi and Novartis both set up official fan pages with over one thousand members. Lots of employee activism as well at  Boehringer Ingelheim, Roche, Novartis and Wyeth with facebook groups of 500+ members. (Check out this video from the official BI facebook group, just for fun).

Other, not so active groups: AstraZeneca (also have an English and French fan page), TevaGSK (French fan page), Lilly, JNJ, and Pfizer.

Interestingly, there are a number of unofficial “Pfizer“ groups expressing negative sentiment towards the company (most of it coming from layed off employees). Pfizer is also the only company that someone set up a group about them, called “conversations of Pfizer“. Not much activity unfortunately, but intersting concept nevertheless.

Another strange aside: Egytian and Turkish country groups seem to exist for basically every pharma company I researched, must be a cultural thing?

2. Regarding attracting talent, there is an overwhelming number of student, intern and training program groups for all companies; most of them probably not official. GSK seems to have the largest number of student groups, a lot of them private. Merck also stands out for its excellent Merck Careers fan page, well done, I think, but not much activity, yet.

3. Promoting disesase awareness is where I believe things finally get interesting for patients. Examples of pharma companies using facebook to drive disease awareness and treatment adherence aare not bountiful, but I did find two great examples.

The first example is the ADHD Moms group, sponsored by McNeil Pediatrics, a JNJ company. The group counts close to 8000 members, but, for me, it is not these numbers that make the group exciting. By setting up this fan page, McNeil has done a great job at creating an environment in which patients/caregivers can receive valuable information concerning treatment management and adherence, while staying within the pharma “comfort zone“.

The concept is simple. One Pediatrician and three ADHD moms, as well as “guest writers“ discuss topics of importance to raising a child with ADHD. There are polls to each topic to get the audience’s feedback, while avoiding  thorny legal issues such as adverse event reporting or off-label usage. The site also offers a podcast series and links to prominent ADHD organizaions.

The second example comes from Novartis Zometa product. It is called: Marica Strassman Takes Role as Patient Advocate. In this group, celebrity and breast cancer survivor Marcia Strassman takes on the mission to “inform breast cancer patients and caregivers about the importance of following treatment regiments outlined by their doctors “. Thus a clear focus on promoting disease awareness and treatment adherence.

The setup up is also highly transparant, clearly disclosing Zometa sponsorship with links to the Zometa homepage, product information and the facebook groupe mission:“ To educate patients with advanced breast cancer and other metastatic cancers about the risks and benefits of Zometa.“

This fan page, like the ADHD example, features links to the most prominent cancer organizations as a further resources for patients. Also, similar to the ADHD page, this site does not allow any comments from its members to prevent any legal issues.

So overall, highly encouraging signs that pharma is starting to use facebook. Most companies still seem to first experiment with more internally focused groups, but some are starting to “test the waters“ and to engage with patients on important topics like disease awareness and treatment adherence.

Silja Chouquet is the owner and CEO of whydot GmbH, an agency specialized in social media consulting, coaching and training. Her fields of expertise are the creation of patient-focused social media communications and marketing campaigns. She runs the whydotpharma blog where she discusses social media and the life sciences and other pharma-related topics.

 

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Pharma and Twitter

Twitter, the microblogging platform, is the current rage in social media. According to @Shwen, who writes the Med 2.0 Blog, it grew by 752% in 2008. Shwen is a social media enthusiast who is trying to convince the life sciences industry that Twitter and other social networks can be leveraged to improve drug development and deliver healthcare.

According to a recent post on Med. 2.0, there are currently three pharmaceutical companies that are actively using Twitter: Novartis (@novartis), Boehringer Ingelheim (@Boehringer) and Astra Zeneca (AstraZenecaUS). Also, it appears that Johnson and Johnson (@JNJcomm) launched an account last week. Tweets from @novartis and @Boehringer occur fairly regularly whereas AstraZenecaUS tweets are rare. Unlike YouTube, where pharmaceutical sponsors who create channels can regulate and control content, it is much more difficult to manage Twitter because tweets are in real time, uncensored (for the most part) and can be globally disseminated within seconds.

Despite these issues, Med 2.0’s Shwen muses “I can only imagine that more pharma companies are going to be jumping on board the Twitter-train sooner rather than later. How they use it to engage, on the other hand, is going to vary greatly from company to company. At the very least, I see companies setting up accounts as “listening posts”, but others may choose to engage, like @boehringer does in an informal manner. Whatever the case, Twitter is fast becoming the new dominant space for listening and/or engaging the life sciences community.”

Like Shwen, I believe that it a matter of time before pharma and biotech realize that they must embrace social media (in all of its various forms) to remain competitive in today’s increasingly interconnected marketplace.

For those of you who may be interested, you can follow BioJobBlog (@Biojobblog) and Biocrowd (@Biocrowd) on Twitter too!

Until next time…

Good Luck and Good Twittering

 

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Pharma Beginning to Warm to Social Media

About a year ago, I was eating lunch and bunch of pharma executives were at the table next to me. I inadvertently overhead bits of their conversation and I heard the words, Facebook, MySpace and YouTube mentioned. This suggested to me that pharma was more aware of social media (and its business implications) than pharma publicly cared to admit. Pharma has been reluctant to embrace social media because of possible legal and regulatory ramifications. Nevertheless, a few companies have decided to boldly go where no pharma company has gone before—to YouTube.

The Eye on FDA blog, which is very bullish on social media, has been keeping aof pharma companies that have created channels on YouTube, the video site owned by Google. To date, Sanofi Pasteur, GSK, Abbot and JNJ have taken the YouTube plunge (see SanofiPasteurTV , GSKVision, AbbottChannel, andJNJHealth).  I suspect that pharma companies are willing to take a risk on YouTube, because unlike other social media platforms, they can disable the functionality that allows viewer to leave comments, kudos or kvetches after viewing videos. This shields the companies from unwarranted claims, misinformation about its products and negative publicity.

At present, the US Food and Drug Administration, has issued little or no guidance on the use of social media by drug makers. This means that drug makers are in uncharted territory and can experiment with social media without fear of much regulatory oversight or scrutiny.  Now that pharma has broken the social media barrier, I wonder whether MySpace, Facebook and Twitter (the hottest new social media tool at the moment) will be next. Interestingly, I learned yesterday that Novartis uses twitter and can be followed @Novartis.

Off the record conversations with MySpace representatives suggest that a number of pharmaceuticals have quietly created branded product pages on MySpace for years.  As the MySpace rep put it, how can you ignore an audience of 60 million people?  Further, Facebook’s fan pages are growing in popularity and don’t be surprise to see pharma pages begin to appear there. It will be interesting to see how pharma will incorporate social media into its business and marketing models in the future.

Until next time…

Good Luck and Good Video Watching!!!!!!!!

 

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Science and Social Media

Vincent Racaniello, a pioneer in RNA virology and world class researcher on the pathogenesis of polio, believes that social media can be used to enhance scientific research and improve science education. Vincent recently blogged about this on his virology blog and graciously allowed me to repost it to BioJobBlog. It is an interesting perspective from an innovative and creative scientist.

 

Science and the Social Web

In a previous post about why I blog and podcast, I discussed how these activities allow me to think more about virology and to teach far more people than I ever could in a laboratory or classroom. Is there even more value in the web for scientists?

There are three different web activities, besides blogging and podcasting that enhance science in new ways. The first is the ability to post comments on blogs and podcasts. In so doing, people can interact in ways that were not previously possible. Scientists who have never met, or students hoping to learn, all can connect and create an instructive and creative dialog. Don’t understand something in a post? Just ask. Have something different to contribute? Post it. Science can only benefit from interactions not limited by geography or time.

The second powerful web tool for science is the social networks. We know how MySpace and Facebook made it easy to meet and interact with new people. These networks also allow scientists to connect and talk about their profession. There are various groups on Facebook that enable focused, productive discussions among scientists. Even more useful are the social networks that have been developed specifically for scientists - well over 20 according to this  blog post. These networks exist to foster interactions - meeting other scientists, looking for jobs, troubleshooting experiments, finding answers to thorny questions. The value of scientific social networks is that they enable dialogue far beyond what you could achieve on your floor, in your building, by telephone or email. The result is scientific interactions at unprecedented levels.

The third web tool for scientists is Twitter. This microblogging platform restricts users to posts of 140 characters or less - the end result is concentrated information. For scientists, Twitter can be either a distraction or a gold mine. If you choose to follow individuals who are interested in science, you will, in the course of a day, find tweets with links to interesting science - news or journal articles; comments on science; questions about science or science methods - in brief, the kind of exchange originally facilitated by email but far more immediate and pithy. Follow the right people on Twitter, and receive useful information. I keep an eye on Twitter to find tips on how scientists use the web, the latest science news, and comments on science in general. In turn, when I learn of an interesting science news event or article, I tweet it. Mr. Tweet’s discussion of  the evolution of a twitter user crystallizes this concept.

There is also great value for scientists at FriendFeed. No, it’s not a fourth category - it’s an aggregator of the three activities described above, one-stop for all your blogging, podcasting, social networking, and twittering.

These three aspects of the social web are revolutionizing science. By using them, I am learning more about my field than I ever have before. Those who choose not to take advantage of the social web will miss the opportunity to become more creative and productive scientists.

 

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BioCrowd Rings in the New Year

BioCrowd, a new social networking site for bioprofessionals was officially launched today.  We are still making last minute fixes and cosmetic changes so please bear with us over the next few weeks.

BioCrowd's main goal is to provide a venue for career development and business interactions for students, scientists and other bioprofessionals.  We plan on adding new applications and functionality as the network evolves.  That said, please let us know what you think, what you like and don't like and how we can improve BioCrowd to meet your needs.

Thanks and I hope that you become a member of the BioCrowd!

Until next time...

Good Luck and Good Job Hunting!!!!

 

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BioCrowd-Beta Is Ready For Launch

I want to let my readers know that a beta-version of BioCrowd is ready for review. For those of you who may not know about BioCrowd, it is a social network for life sciences students and professionals that was created by Vincent Racaniello a Professor at Columbia University College of Physicians and Surgeons and me. 

The reason we started BioCrowd was that Vincent and I both perceived a need for undergraduate and graduate students and postdoctoral fellows to more effectively network with established scientists and life sciences professionals to further advance their careers or find jobs. The social interactivity of Facebook and the business connectivity of LinkedIn are what led to the creation of BioCrowd.

We are looking for a few brave women and men who want to help to beta-test BioCrowd before we launch.  If you are interested, please visit us at www.biocrowd.com and drop us a line.   For those of you who don't want to participate at the moment, but want to learn about our progress, you can follow us on Twitter and FriendFeed ,

Until next time...

 

Good Luck and Good Job Hunting!!!!!!!

Jobseekers Beginning to Favor Social Networking over Online Career Sites to Find Jobs

Online career sites like Monster.com, CareerBuilder.com and Yahoo Hot Jobs have gotten so big and over subscribed that they are no longer useful to most jobseekers. Many career development experts have discovered that the large career sites tend to overwhelm jobseekers because of the enormity of job possibilities that appear on them.  Unfortunately, this seemingly endless supply of job opportunities frequently induces jobseekers to spend too much time applying for online jobs and not enough time exploring non-internet based job possibilities. While applying for online jobs is facile and may be emotionally-gratifying, it usually doesn’t culminate in many face-to-face interviews or job offers for that matter. This is because most online job applications are screened by software programs looking for key words or phrases and, if your resume doesn’t contain them it will not be reviewed by a human. Further, many of the openings posted on job boards are actually placed there by recruiters and contract employment agencies—not actual companies seeking to fill positions. Often times, recruiters post expired or fictitious job descriptions on the boards to “pad” their candidate databases with qualified applicants who can be used for future job orders. Finally, sometimes unscrupulous people/companies place false or misleading ads on the big job boards. Unfortunately, these people have no qualms about taking financial advantage of job seekers who may be desperate or “down on their luck

The declining usefulness of the big online job boards has given rise to smaller career sites like Indeed.com and Simply Hired.com which are driven by powerful search engines and permit jobseekers to customize job searches based on industry, geography, salary and job availability. Other companies like BioInsights.com and OneScience.com have built niche job boards that specialize in industry-specific job listings (in this case pharma and biotech). While these new careers site are more focused, easier to navigate and frequently yield better results than the large job boards, they too can be exploited by recruiters and unscrupulous would-be employers. 

The growing popularity of social networking sites represents an important paradigm shift for jobseekers and employers. Belonging to popular social networks like LinkedIn, Facebook or Plaxo allows job seekers to cast a wider net by taking advantage of the contacts or connections that their “friends” may have at various companies and organizations. Further, it is not uncommon for people within a network to pass on resumes or put in a good word to hiring managers on behalf of friends or contacts from their network who are seeking employment.  However, it is important to also point out that recruiters and contract employment agencies have also recognized the potential and power of social networks. Recruiters and HR specialists now routinely troll social networks (particularly Linked In and Facebook) for qualified candidates and don’t hesitate to contact “qualified candidates” whether or not they are actively looking for a job. Finally, and perhaps most importantly, hiring managers and recruiters are becoming increasingly reliant on social networks to screen and gather personal information about job candidates to assess their suitability for certain jobs. According to a 2006 study conducted by the Society for Human Resource Management, recruiters use social networking sites 23 per cent more than they did in 2006 to verify resumes, screen applicants and fill vacancies. Also, the study found that possible negative information posted on social network profiles—personal views, alcohol or drug use, sexually-oriented pictures or social commentaries— have a greater impact on hiring decisions than any positive information that may also appear on job seeker profiles.

The growing use of social networks by job seekers to find employment and employers and recruiters to screen job applicants has profound implications for people who belong to these networks. With this in mind, if you currently have profiles associated with your legal name on social networks like Face Book, MySpace or Linked In, I strongly recommend that are completely devoid of the following: 1) sexually suggestive or explicit photographs, 2) posts or photos depicting excessive alcohol or drug use, 3) any rants that you may have posted about your boss or a current place of employment and 4) personal information about your age, marital status, children or sexual orientation. Also, if you are actively involved in a job search, it is a good idea to upload a short bio or resume to your profile and to post any bonafide recommendations or career award and honors that you may have received. However, if you find the prospect of having to sanitize your MySpace and Facebook profiles unpalatable, then I suggest that you remove your name from your current profile(s) and replace it with an alias (your friends will still  know who you are) and build another profile with your real name for professional use only.   

We live in a highly competitive, constantly-changing world where even slightly negative perceptions about a person may mean the different between employment or not. Ironically, while the Internet allows greater freedom of expression, it also permits people with decision-making powers to more easily scrutinize our daily activities and gain greater insights into our personal lives. Consequently, the onus is on jobseekers to regulate or control what prospective employers may learn about them online. Put simply, the success or failure of your career may literally be in your own hands. That said, the next time that you update your Facebook or MySpace profiles take a moment (before you hit the “send button”) and ask yourself whether or not the new information “is going to help or hurt my career?”

Until next time…

 

Good Luck and Good Job Hunting!!!!!!!!