Issues Surrounding the Use of Social Media in the Life Sciences Industry are Still Alive and Well
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Despite rumors of impending demise and premature death, the issues surrounding the use of social media in the life sciences industry are still alive and relevant. To that end, the Business Development Institute is sponsoring a “Healthcare Social Communications Leadership Forum Breakfasts on February 4, 2010 at New York University in Manhattan. The conference is limited to 75 attendees. While there are seats still available they are rapidly disappearing.
Some of the topics to be discussed include:
- How to connect with consumers who are already using the internet for healthcare information?
- What are the case studies of leading brands that use internet based social strategies to achieve communications objectives?
- What are examples of social communities that demonstrate how leading healthcare brands interact, educate and provide value to consumers online?
- How to deal with regulatory and legal issues when planning and implementing social and internet based strategies
- Why real-time social media tools, such as Twitter, are gaining momentum and what's the business case to use them
- How to sell projects and prove ROI to senior management
- What are the tools, technologies, and best practices for monitoring and measuring internet based programs?
Scheduled presenters and panelists are:
- Michael Fleming, Senior Director, Social Media, GlaxoSmithKline
- Robert Halper, Director of Video Communication, Johnson & Johnson
- Lance Hill, CEO, Within3
- Ray Kerins, Vice President / Worldwide Communications, Pfizer Inc.
- Marc Monseau, Director, Corporate Communications & Social Media, Johnson & Johnson
- Rodney Spady, Head of Global Interactive Marketing and Web Officer, OTC Global Marketing, Novartis Consumer Health, Inc.
For more information, including registration, please click here to visit the event website. Use promo code BIOC before February 3rd for a discounted rate of $175.
See you at the meeting!
Until next time...
Good Luck and Good Job Social Networking!!!!!!
