Last Call for BDI's Mobile Healthcare Conference

For additional information, including registration, please click here to visit the event website. Use promo code BC for a discounted rate of $175.
Date: Thursday, January 26, 2012
Time: 8:00 a.m. - 1:00 p.m.
Place: The Graduate Center of The City University of NY; 365 5th Ave; NY, NY 10016
Registration Fee: $195.00
Website: http://www.bdionline.com/mobilehealthcare2012.html
Representatives from the following companies are currently registered to attend: Affect Strategies; Alembic Health Communications; Allergan; Anderson Direct Marketing; Aurora Information Technology, Inc.; Baldwin Publishing; BlippMedia; Bristol-Myers Squibb Company; Brodeur Partners; Care Innovations; Cinchcast; CMI/Compas; ConferencePlus; Daiichi-Sankyo; DKI; Draftfcb Healthcare; DraftFCB/NeON; Edelman; eurorscg; Eveo; FreeMind; GCI Health; Google; Hale Advisors Inc.; hamad medical corporation; Huntington Hospital; HY Connect; IMC2 Health and Wellness; International Association of Business Communicators; Kwittken + Company; Makovsky & Co; Manhattan Research; Mom Central Consulting; Mount Sinai Hospital; MultiVu; NNN; Ogilvy; Padilla Speer Beardsley; Pharma Marketing News / Pharma Marketing Blog; Physicians Interactive; Pixels & Pills; Porter Novelli; PR Newswire; PRN Communications Inc; Public Relations Society of America - New York Chapter; SAY Media; Shire; State University of New York Buffalo; Stephanie Grayson; ToGoRun; Trident Communications; Turning Point Solutions, Inc.; United Healthcare; Velocidi; Wake Forest Baptist Health; WCG; Wharton, University of Pennsylvania; Within3; Yankee Public Relations; and others.
Attendee Testimonials:
Click here to see what our past attendees are saying about us.
About the Event:
Consumers and professionals are increasingly using their mobile devices for healthcare information. They are also interacting with healthcare providers and colleagues on their mobile phones. This conference will demonstrate the best case studies of how major healthcare brands are connecting with consumers and professionals through mobile communications.
Agenda:
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8:00 a.m. - 8:30 a.m. |
Registration & Networking Breakfast |
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8:30 a.m. - 8:40 a.m. |
Introductory Comments |
|
8:40 a.m. - 8:50 a.m. |
Introductory Comments |
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8:50 a.m. - 9:15 a.m. |
Case Study: Multiscreen Health 2012 |
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9:15 a.m. - 9:40 a.m. |
Case Study: Text in the City |
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9:40 a.m. - 10:05 a.m. |
Case Study: Successfully Collaborating with Healthcare Professionals through Online Community Programs: A Case Study Approach |
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10:05 a.m. - 10:25 a.m. |
Break |
|
10:25 a.m. - 10:35 a.m. |
Introductory Comments |
|
10:35 a.m. - 11:00 a.m. |
Case Study: The Power of Integrating Mobile into the Marketing Mix |
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11:00 a.m. - 11:25 a.m. |
Case Study: |
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11:25 a.m. - 11:50 a.m. |
Case Study TBD |
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11:50 a.m. - 12:00 p.m. |
Break |
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12:00 p.m. - 12:30 p.m. |
Roundtable Session 1 |
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12:30 p.m. - 1:00 p.m. |
Roundtable Session 2 |
Roundtable Moderators:
Meighan Berberich, Vice President, Marketing, Cinchcast
James Chase, Editor-in-Chief, Medical Marketing & Media
George DeTorres, Divisional Vice President - Business Development, MultiVu
Rob Drasin, President, International Association of Business Communicators New York & President, Trident Communications
Sandra Fathi, President, Public Relations Society of America - New York Chapter & President and Founder, Affect
Peter Gannon, Regional Vice President, Within3
Scott Hopkins, Executive Vice President, Anderson Direct Marketing
Theresa Jacobellis, Director of Public Affairs, Huntington Hospital
Monique Levy, Vice President, Research, Manhattan Research
John Mack, Editor and Publisher, Pharma Marketing News / Pharma Marketing Blog
Dr. Katherine Malbon, Assistant Professor of Pediatrics, Division of Adolescent Medicine, Mount Sinai Hospital
Talya Miron-Shatz, PhD, Marketing Department, Wharton, University of Pennsylvania
Jenna Mons, Consumer Product Manager for LAP-BAND®, Allergan
Mario Nacinovich, Jr., Editor-in-Chief, Journal of Communication in Healthcare; Managing Director, AXON
Xavier Petit, Shire
Hotel Sponsor: Hotel 373 is the official hotel of BDI's events.
Sponsors:
PR Newswire / MultiVu; Within3; Anderson Direct Marketing; BioCrowd; Cinchcast; FierceMarkets; International Association of Business Communicators - New York Chapter; Journal of Communication in Healthcare; Manhattan Research; Mobile Marketing & Media; New York American Marketing Association; New York University; Pharma Marketing News; Pixels and Pills; Public Relations Society of America - New York Chapter; Sales Lead Management Association; Society for Healthcare Strategy and Market Development
For event related questions and registration, please contact Maria Feola-Magro at mfeola@bdionline.com or 212.765.8043.
For sponsorship/speaking opportunities, including pricing, please click here or contact Jennifer Brous at jbrous@bdionline.com or 212-765-8358
For additional information, including registration, please click here to visit the event website. Use promo code BC for a discounted rate of $175.
About BDI:
Business Development Institute (BDI), founded in New York City by Steve Etzler in 2001 and managed by Maria Feola, produces conferences and educational programs for marketing, communications and media professionals. Over 11,000 attendees have participated in our programs. We specialize in how technology and the internet impacts marketing, communications and media. Our programs educate while providing valuable networking opportunities to our attendees. The quality of our speakers, program topics, 1/2 day format, network, and value are what differentiates BDI from its competitors. Follow us on Twitter at www.twitter.com/bdionline. For additional information as well as sponsorship information, please download our Media Kit.
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