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Yesterday, after giving a talk on social media to a great NYC-based PR firm called Ricochet,I decided to take an uptown trip to visit Professor Vincent Racaniello at Columbia University Medical School to talk about the new applications that we plan to introduce to BioCrowd.

When I arrived at Professor Racaniello’s office, which has an outstanding view of the Hudson River and George Washington Bridge, he was in the middle of taping this week’s This Week in Virology (TWiV) podcast with co-hosts Dick Despommier and Alan Dove. Much to my surprise, Vincent invited me to join the conversation although I am a bacteriologist not a virologist. The podcast was devoted mainly to answering questions that listeners had submitted to the show. One listener alerted us to a post at Newsweek Online entitled “Fight Flu and Falsehoods” while we didn’t agree with the author’s assertion that “that hand washing doesn’t affect the transmissibility of influenza”—it does reduce infections rates of other viruses, bacteria and parasites, so it is a good idea to continue to wash your hands—accompanying the article was an outstanding online quiz that assesses how much you really know about influenza and other viruses. 

I think it would be fun for BioJobBlog readers to take the quiz, report scores and then tabulate the results.

To take the quiz, click here and to report your score click here!  I will tabulate the results and share them in a later post if enough BioJobBlog readers and their friends take!

Until next time

Good Luck and More Luck On the Quiz!!!

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e-Patients Connections 2009 (#epatcon) was held this past Monday and Tuesday at the Park Hyatt hotel in Philadelphia, PA. BioCrowd was one of several co-sponsors of the event. The theme of the conference, organized by Kevin Kruse a veteran medical communication and training expert, who now runs Kru Research, was to “reach, engage and educate empowered digital health consumers.” And, boy, did it deliver! While this was Kru Research’s first official conference, it was well organized, extremely interactive and the quality of the speakers was second to none! Topics that were featured included social media and the life sciences industry, technological advances in e-based healthcare delivery, the relationship between the news media and healthcare information and the continuing evolution of online and e-based healthcare communities.

Conference attendees included representatives from the life sciences industry, medical communications experts, advertising and marketing professionals and a multitude of social media enthusiasts and consultants who kept the Twitter screen humming throughout the meeting (a big shout out to the “troublemaking table”). And, surprisingly, there was a representative from the Division of Drug Marketing and Advertising and Communications (DDMAC) at the US Food and Drug Administration, who I believe, was one of the most sought after individuals at the meeting. CNN reporter Elizabeth Cohen who writes the Empowered Patient and racecar driver Charles Kimball, a type I diabetic and company spokesperson for Novo Nordisk also gave talks.

My favorite talks were those presented by online patient community organizers including Tricia Geoghegan of Ortho-McNeil-Janssen Pharmaceuticals who created the Facebook ADHD Allies community, Lisa Tate of WomenHeart and Robert Schumm of Bayer Consumer Care who created Facebook Strong@ Heart and Rachel Lewinson of the Juvenile Diabetes Research Organization and Susan Harrow Rago of Novo Nordisk who created Juvenation.org a website dedicated to those with Type I diabetes. These communities are outstanding examples of how partnerships between pharmaceutical companies and advocacy groups can help to better educate the public and heighten awareness about potentially life-altering diseases. Another example of a great online community and healthcare portal is Insomnia 123.com. This website was conceived and constructed by Christine Macadams and her partners’ one of whom is a practicing physician. Unlike the other online communities, which are sponsored and mainly supported by consumer healthcare division of large pharmaceutical companies, Insomnia 123.com was exclusively created by a group of concerned individuals who wanted to better educate and improve the lives of people with insomnia—a largely unreported and self-medicated condition.

On the technical side, the talks presented by Lee Segal of Klick, Kevin Durr of Avantera , Ian Kelly of Red Nucleus and Scott Ballenger of ListenLogic were illuminating and extremely informative. Some of the innovations taking place in digital media are exciting and almost overwhelming at times (even for a social media enthusiast like me). I think the company to watch is ListenLogic which uses semantic search engines to collect real time data and “chatter” on the web. This technology may provide a cost-effective solution to assuage the concerns of many life sciences companies that claim that collecting and analyzing overwhelming amounts of data is one of the main reasons why they are reluctant to entry the social media space.

Marc Monseau of Johnson and Johnson gave an illuminating talk on his experiences as a corporate blogger and Twitter user and described some of the challenges that had to be overcome before his company was able to break the “social media barrier.” Janice McCallum, an economist by training and a healthcare communications and media expert gave an informative talk about the growing role and impact of patient-generated healthcare content on patient awareness and education.

Finally, the novel and innovative Pecha Kucha sessions were outstanding and extremely well done! While all were expertly crafted, Dr. Val’s and Jonathan Richman’s Pecha Kucha were memorable. Dr. Val’s, which was extremely powerful and moving, was performed entirely in verse and Jonathan’s was—well, one of Jonathan’s always entertaining and informative presentations.

In summary, the “e-Patient Connections 2009” was a resounding success and in my opinion reached its goal to “reach engage and educate empowered digital health consumers.” That said, I can’t wait for “e-Patient Connections 2010” meeting!!!

Hat tip to @ellenhoenig and @eileenobrien for inviting me to my first tweetup (great fun) and finally meeting @janice McCallum, @christianeTrue, @stevewoodruff and Silja aka @whydotpharma! 

Until next time...

Good Luck and Good Job Hunting!!!!!!!

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There has been a growing reliance on the use of online tools to teach science to primary, secondary and college students. This makes sense because anybody who has pursued a science career will tell you that using web-based programs, applications and searches is absolutely essential when conducting scientific research. To that end, Amber Johnson at onlinecourses.org sent me an article that details some really cool educational add-on tools that are available for the Firefox browser.

I highly recommend that science educators at all levels check out the post and evaluate some of these interesting tools!

Until next time...

Good Luck and Good Teaching!!!!!!!!

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Amber Johnson of Accredited College Online thought that BioJobBlog readers might be interested in an article that she authored entitled “10 Big Ways that the Recession is Hitting Higher Ed.”  It is an informative piece that might be of interest to high school and undergraduate students and parents who have kids in college.

10 Big Ways the Recession is Hitting Higher Ed

From elementary to college, schools around the nation have felt the recession in many different ways. As the economy sinks, the educational demands rise. Teachers are holding on to dear life for their jobs, students are struggling to pay for college and the states are running out of school funding. But even with all of these economic woes, there are still people eager to teach and happy to learn.

1. Budget Cuts. Since the beginning of the fiscal year, the U.S. has suffered a 5 percent drop (about $4 billion) from the amount of money state governments apportioned for higher education, according to a U.S. News & World Report article. This is directly affecting universities across the country, who’ve seen larger class sizes, less professors and counselors, as well as canceled courses, which experts say could "threaten the quality of education."
2. Spike in Tuition. College tuition has been an inevitable hurdle for many students and families for years, but in this recession, it stings that much more. Since 1982, college tuition and fees have increased 439 percent, which is about three times higher than the increase in family incomes, according to an ABC news report. In some cases, tuition increases are the school’s response to more financial aid requests, but these scholarships may not be enough to cover soaring prices.
3. Decline in Aid. Many states are cutting college financial aid programs when students need it most. An increase in unemployment and financial losses has caused 620,000 more students to apply for federal aid in the first quarter compared to last year. An Associated Press article reports that without financial assistance, students may be forced to drop out, transfer or be laden with debt.
4. Decline in Endowments. A major factor in these educational downturns is the decline in college endowments. Big and small donors simply aren’t giving back right now, which has caused hiring freezes, cutbacks on financial aid and halted construction projects, according to a Wall Street Journal article.
5. Graduate in Three Years.Graduating in three years is a surefire way to slash college costs. American colleges are now starting to offer three-year college degrees, which is the normal time frame for many British and Canadian students. It’s an upcoming trend, according to CBS MoneyWatch, that could make "elite education" more affordable.
6. More Kids Are Going Public. According to a CBS News report, private school enrollments have declined as many students make the switch from private to public schools. While some continue to pay top dollar for private school tuition payments, others have had to transfer to less prestigious schools to save money.
7. Arts Programs Suffer. With devastating budget cuts on the agenda, college art departments are the first area to be altered. According to a New York Times article, students can expect to see fewer teachers, programs and courses in the arts when they return to campus in the fall. While some colleges are phasing out programs altogether, others, like Louisiana State University, are holding off on new computers, production technology and traveling for conferences to lessen their demand for funding.
8. Growth and Decline of Majors. For college students, choosing the right major during the recession may secure a stable career in the future. Certain industries, such as journalism, entertainment and finance should be avoided, according to a report by College Finance 101, because they have seen the most turmoil during the recession.
9. Higher Community College Enrollment. With the recession at its peak, many college students have opted for the more affordable institutions — community colleges, according to The Chronicle of Higher Education. However, this influx of students has caused some community colleges to turn them away, claiming there’s not enough room, teachers and accommodations at these campuses.
10. Distance Learning is More Desirable. A big thing hitting the economy is online education. Whether people have lost a job, are fearful of losing one or want a degree, online colleges have open seats. A CNN report, titled "Riding out the recession in a virtual classroom," touches on the idea of investing in education during troubled times to have a back-up plan and find the right career path for you.

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The appearance of the Swine Flu aka H1N1 last spring not only created a worldwide panic, it demonstrated to Albert Osterhaus, head of virology at the Erasmus Medical Center in the Netherlands how uninformed the lay public was about viral outbreaks, epidemiology and public health. This prompted Dr. Osterhaus and his colleagues to create a free, online video game called the “The Great Flu” which challenges players to control a new viral pandemic.

As the virus has spread worldwide, countries have tried different methods to slow it down and pharmaceutical companies are now racing to produce a swine flu vaccine (sound familiar?). To fight the emerging outbreak, players use public health measures including setting up surveillance systems, stockpiling antivirals and vaccines, and closing schools and airports. Players also have a limited budget and are warned that "your actions to control the virus cost money, so keep an eye on it." In other words, while the goal is to control the pandemic, there may not be sufficient funds and resources to accomplish those goals!

A running tally of the numbers of people infected and those who have died are displayed above the budget. Newspaper stories about the deadly virus and the global response to it — like riots breaking out worldwide — pop up to help players monitor the outbreak and plan their next moves. Messages from governments mirror the difficulties faced by international agencies like WHO that are responsible for containing worldwide epidemics. For example, when players set up costly surveillance systems, sometimes participating governments will send a message "we will comply with your directions...but we must inform you that the political support for this action is low in this region. Therefore, the effectiveness of the system to control the outbreak may differ from your expectations."

The goal of the game is make the lay public aware of the difficulties that public health officials encounter during pandemics and the tight rope they sometimes must walk to insure that the virus is contained and doesn’t continue to spread. To test your skill level at controlling pandemics, you can choose different viruses (which range from easy to difficult to manage) at the beginning of the game.

I think “The Great Flu” is a great way to educate the public about infectious diseases and epidemiology and have fun at the same time. If you are interested in more sinister online swine flu games check this out.  Who said learning science has to be tedious and dull?

Until next time...

Good Luck and Good Virus Hunting!!!!!

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Back in the late 1990s, applying for jobs online was all the rage! The technology was new and fresh and applying for jobs online was fast and easy. Companies raced to build corporate websites for prospective job applicants, major job boards like Monster and Careerbuilder were launched and human resources professionals though they were ushering in a “new era of employee recruitment and retention.” While applying for jobs online once seemed like a panacea for both job seekers and corporate employers, it never has lived up to all the fanfare and hype!

There is no question that applying for jobs online is quick, easy and most importantly emotionally gratifying. Paradoxically, these are the very qualities that have almost rendered the practice useless when it comes to finding a new job. Before applying for jobs online became de rigueur, large numbers of qualified, prospective employees were hired into new jobs. Unfortunately, these days’ most corporate websites and job boards are swamped by unqualified applicants who submit their resumes when ever and where ever they can! This has prompted many companies and job board site to automate their applicant screening processes—which, in many cases, fail to discriminate between qualified and unqualified job applicants. Frequently, because of the sheer volume of applicants, many companies no longer acknowledge receipt of job applications. While this practice is unprofessional in my opinion, it sends a subliminal—if not obvious message—to applicants that the likelihood of winning the job is remote. It is not uncommon for job applicants to never hear from a company after they have hit the send button to submit a job application.

So, if applying for jobs online isn’t the answer, what should jobseekers do to find gainful employment? Like it or not, the best way to find a new job is through networking. The advent of social networking sites like Facebook, Linked In and BioCrowd makes networking less daunting than it used to be. However, it is important to note, that online networking alone won’t be sufficient! Unfortunately, (for some of you anyway), interacting with people in real life will be required! The best way to begin networking is to use Google (or your favorite search engine) to identify companies or institutions that are looking for applicants with your skills and qualifications. Next, work hard to find a contact at a company who is willing to support your application or at least, forward it to an appropriate hiring manager. If you don’t know anybody at the company ask friends or relatives if they do. If this doesn’t work, post a notice on Facebook or Linked In asking if anybody in your network can provide a contact name or phone number of a hiring manager at the company you are interested in. If this also proves to be unsuccessful, you can run at Internet search on a particular advertised position or go to a company website to find the name of a hiring manager. However, to avert an avalanche of inquiries about online job postings, many companies no longer list the names of hiring managers on their websites. If all else fails, you can always put in a call into human resources and ask for more information about a job with the hope of getting the hiring manager’s name.

Once you obtain the name of a hiring manager, send an e-mail message indicating your interesting the position along with an attached resume/curriculum vitae. One note of caution; managers are usually inundated with e-mail messages (many which remain unanswered) and often have their spam filters set on high. Consequently, it may be prudent to also send a hiring manager an old fashioned cover letter and curriculum vitae authority using traditional or overnight mail delivery.

While networking to get an employee referral for a job remains the best way to get your “foot-in-the-door” at most companies, the referral channels, like almost all others, are also extremely clogged. This may require a direct phone call to a hiring manager to inquire about whether or not to apply for a job or to check on the progress of an application. That said, use this approach wisely—some managers may think that this shows initiative (and will pull your resume from the resume heap) while others may be offended or annoyed by your boldness. Nevertheless, once you make the call, DO NOT call back unless you are advised to do so. If the company is interested in you as a job candidate, they will contact you after they have had sufficient time to review your application.

While companies continue to advertise positions, the best way to land a new job is through word of mouth. This is because many companies don’t advertise all open positions and some companies run ads even though they are not hiring. Nevertheless, building a solid network of contacts and friends (both online and in real life) is critical for successful job searches.

In today’s difficult economy it may be prudent to employ a multifaceted job search strategy that includes a mix of networking, job boards and online applications. Also, it is important to cast as wide a job net as possible and not limit your search to a specific job type—especially if you have skills  and qualifications that cut across disciplines. Finally, I always tell prospective job candidates that looking for a new job must be a “full time endeavor.” Devoting less than a full time effort to your job search will likely yield disappointing results!

Until next time….

Good Luck and Good Job Hunting!!!!!!!!

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While life sciences companies are still reluctant to take the “social media plunge,” many other companies (with active social media programs) frequently hire employees known as social media managers who oversee and run their social networks.  This is because successful social media websites require daily attention and are extremely time consuming and labor intensive. In general, employees who are hired for these jobs have strong backgrounds in social media and technology but frequently possess little expertise in the industry that they are working in. Because social media is so new, many hiring managers believe that the social media and technology skills of these managers are more important than an understanding of the industry that they work in. However, while this practice may be acceptable in other industries, it won’t be the case for the social media managers who oversee pharmaceutical, biotechnology and medical devices and diagnostics social media websites. These managers will likely be required to have a firm understanding of current rules and regulations guiding drug development and marketing and advertising of approved life sciences products. This will be necessary if the drug makers who hire these managers want to steer clear of regulatory scrutiny by the US Food and Drug Administration and other regulatory agencies.

Based on my experiences as an industrial scientist and more recently as a social media manager, a person with a PhD degree with at least one course in regulatory affairs, good oral and written communication skills and an interest in social media ought to be an ideal candidate for these positions. To that end, those of you who may be interested in this newly, emerging career path option ought to begin training as soon as possible—these jobs will be in high demand at life sciences companies, medical communications agencies and conference organizers in the next year or so!

Until next time....

Good Luck and Good Job Hunting!!!!!!!!!!!!

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There is a perception out there that cover letters are old school and that they are no longer necessary when applying for a job. I suspect that this is largely a result of the notion held by many online job applicants that software programs rather than humans evaluate the suitability of prospective job candidates. While this may be true, it never hurts to differentiate yourself from the thousands of others who applied for the same position and didn’t include a cover letter. Further, adding a cover letters allows you to pepper your job application with key words that you may not have been able to squeeze into your resume and may give you a leg up on the competition!

Writing in this Sunday’s New York Times, Phyllis Korkki offers insights and tips on writing cover letters that could mean the difference between employment and not. The take home message—cover letters are not expendable.

Until next time…

Good Luck and Good Job Hunting!!!!!!!!!!

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Online career sites like Monster.com, CareerBuilder.com and Yahoo Hot Jobs have gotten so big and over subscribed that they are no longer useful to most jobseekers. Many career development experts have discovered that the large career sites tend to overwhelm jobseekers because of the enormity of job possibilities that appear on them.  Unfortunately, this seemingly endless supply of job opportunities frequently induces jobseekers to spend too much time applying for online jobs and not enough time exploring non-internet based job possibilities. While applying for online jobs is facile and may be emotionally-gratifying, it usually doesn’t culminate in many face-to-face interviews or job offers for that matter. This is because most online job applications are screened by software programs looking for key words or phrases and, if your resume doesn’t contain them it will not be reviewed by a human. Further, many of the openings posted on job boards are actually placed there by recruiters and contract employment agencies—not actual companies seeking to fill positions. Often times, recruiters post expired or fictitious job descriptions on the boards to “pad” their candidate databases with qualified applicants who can be used for future job orders. Finally, sometimes unscrupulous people/companies place false or misleading ads on the big job boards. Unfortunately, these people have no qualms about taking financial advantage of job seekers who may be desperate or “down on their luck

The declining usefulness of the big online job boards has given rise to smaller career sites like Indeed.com and Simply Hired.com which are driven by powerful search engines and permit jobseekers to customize job searches based on industry, geography, salary and job availability. Other companies like BioInsights.com and OneScience.com have built niche job boards that specialize in industry-specific job listings (in this case pharma and biotech). While these new careers site are more focused, easier to navigate and frequently yield better results than the large job boards, they too can be exploited by recruiters and unscrupulous would-be employers. 

The growing popularity of social networking sites represents an important paradigm shift for jobseekers and employers. Belonging to popular social networks like LinkedIn, Facebook or Plaxo allows job seekers to cast a wider net by taking advantage of the contacts or connections that their “friends” may have at various companies and organizations. Further, it is not uncommon for people within a network to pass on resumes or put in a good word to hiring managers on behalf of friends or contacts from their network who are seeking employment.  However, it is important to also point out that recruiters and contract employment agencies have also recognized the potential and power of social networks. Recruiters and HR specialists now routinely troll social networks (particularly Linked In and Facebook) for qualified candidates and don’t hesitate to contact “qualified candidates” whether or not they are actively looking for a job. Finally, and perhaps most importantly, hiring managers and recruiters are becoming increasingly reliant on social networks to screen and gather personal information about job candidates to assess their suitability for certain jobs. According to a 2006 study conducted by the Society for Human Resource Management, recruiters use social networking sites 23 per cent more than they did in 2006 to verify resumes, screen applicants and fill vacancies. Also, the study found that possible negative information posted on social network profiles—personal views, alcohol or drug use, sexually-oriented pictures or social commentaries— have a greater impact on hiring decisions than any positive information that may also appear on job seeker profiles.

The growing use of social networks by job seekers to find employment and employers and recruiters to screen job applicants has profound implications for people who belong to these networks. With this in mind, if you currently have profiles associated with your legal name on social networks like Face Book, MySpace or Linked In, I strongly recommend that are completely devoid of the following: 1) sexually suggestive or explicit photographs, 2) posts or photos depicting excessive alcohol or drug use, 3) any rants that you may have posted about your boss or a current place of employment and 4) personal information about your age, marital status, children or sexual orientation. Also, if you are actively involved in a job search, it is a good idea to upload a short bio or resume to your profile and to post any bonafide recommendations or career award and honors that you may have received. However, if you find the prospect of having to sanitize your MySpace and Facebook profiles unpalatable, then I suggest that you remove your name from your current profile(s) and replace it with an alias (your friends will still  know who you are) and build another profile with your real name for professional use only.   

We live in a highly competitive, constantly-changing world where even slightly negative perceptions about a person may mean the different between employment or not. Ironically, while the Internet allows greater freedom of expression, it also permits people with decision-making powers to more easily scrutinize our daily activities and gain greater insights into our personal lives. Consequently, the onus is on jobseekers to regulate or control what prospective employers may learn about them online. Put simply, the success or failure of your career may literally be in your own hands. That said, the next time that you update your Facebook or MySpace profiles take a moment (before you hit the “send button”) and ask yourself whether or not the new information “is going to help or hurt my career?”

Until next time…

Good Luck and Good Job Hunting!!!!!!!!

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Peggy McKee wrote an interesting piece on her Medical Sales Recruiter blog about personal branding and developing an online presence to find a job. For those of you who haven’t heard about personal branding, it is de rigueur and the hottest thing on the net these days. Put simply, you, the jobseeker, are the brand and to be successful (get a job), the brand must be vigorously promoted! Personal branding can be easily achieved by creating profiles on social networks like MySpace, Facebook or Linked In or creating your own promotional website using your name as the domain name.  However, there are a few things that you ought to consider before you embark on your personal branding campaign. Peggy offers a few pointers and recommendations when it comes to both personal branding and your online persona.

Employers and recruiters research prospective candidates online to get more information about them before an interview is scheduled or an offer is extended.  This can work against you if your MySpace page is filled with “party” pics (or worse), but it can work for you if you have an effective online persona. 

Web Worker Daily rounds up several tips for developing an effective online presence:

• Check your Google profile.  What comes up when your name gets typed in?  Know what’s out there so you don’t get suprised.

• Own your domain name.  Even if you don’t want to do something with it now, you might later.

• Develop your personal brand.  Set up a LinkedIn profile.  Write a blog.  Be a guest writer on blogs specific to your industry (maybe you could write a post for me - describing your job, etc).   If you’re not sure what personal branding is or how to do it, there’s a lot available out there.  Here’s 3 articles to get you started:

The 6 P’s of Personal Branding (Persona, Positioning, Packaging, Presentation, Promotion, and Passion)

Three Keys to Building a Strong Personal Brand.  “A good brand has 3 main features:  clarity, consistency, and constancy.”

Dan Schwabel’s podcast, Top Social Media Tools for Turning Your E-Brand into a Powerhouse.  Let Dan show you how to choose what to use.

 Until next time…

Good Luck and Good Job Hunting (personal branding can’t hurt)!!!!!!!

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