Is Talking on the Phone Becoming Obsolete?

The New York Times today reported that the average teenager sends more than six text messages in every waking hour. This finding was based on a study conducted by the rating company Nielsen that analyzed mobile phone usage by 13-to 17-year olds from April to June this year. 

The average teenager sends or receives 3,339 text messages per month. Teenage girls averaged a mind-boggling 4,050 text messages per month (substantiating the notion that girls are more verbal (?) than boys). And, over all teenagers send texts twice as often at 18-to 24-year olds, who receive or send only 1,630 texts per month.

Not surprisingly, teenagers are making fewer phone calls and even used fewer minutes than their grandparents, many of whom are uncomfortable using cell phones as compared with landlines.

The findings led one Nielsen executive to quip “Teenagers growing up now don’t even think the phone is primarily for voice. It’s primarily for text.” As the father of three teenagers, I can attest to that. That said, wouldn’t it be wonderful if kids spent as much time studying as they did texting???? Maybe that would help to combat our decreasing competitiveness in math and science!!!

Until next time...

Good Luck and Good Texting!!!!!

Are Smart Phones Medical Devices?

The answer to this question is not yet! However, the The Wall Street Journal recently reported that 64% of U.S. physicians are using smart phones (up 50% from two years ago) and increasingly are relying on them to find medical information, manage patients and transmitting clinical data. To that end, a post at the Medical Translation Insights blog discusses the changing role of smart phones in healthcare and the regulatory challenges they may face if classified as medical devices.

 When Cell Phones Become Medical Devices

The definition of "medical device" is shifting, quickly and dramatically.  The revised MDD now includes stand-alone software in the definition. In other words,if software has a medical purpose, it probably can/must be CE marked. And smart phones are quickly becoming the conduit of choice for collecting and researching, disseminating, and evaluating clinical data.

As Bob on Medical Device Software points out, its unique user interface, display, and broadband capabilities make the Apple iPhone a particularly attractive platform for medical applications. For example, the AirStrip OBSERVER suite of applications is custom-designed for the iPhone, makes some components available for download at the Apple App Store, and received FDA clearance for some modalities.

While most medical apps fall into the reference category, applications are getting more sophisticated and are taking advantage of the devices networking abilities. A trio of applications developed by researchers at the University of Utah aptly demonstrate these advances. Another factor is the appeal and widespread use of these devices. The Wall Street Journal reports [login required] today that 64% of U.S. physicians are using smart phones.

There are several big questions and unknowns hanging over these developments: First and foremost, there is the question of data security. As quoted in the same WSJ article, Deborah Peel of Patient Privacy Rights worries that "the vast majority of health information technology has not been designed to ensure that patients control access to that data and use of that data". So, paradoxically, the more ways that doctors can access patients' records, the more their confidentiality is threatened.

Second, what is the quality threshold for smart phone applications? Just because something is on the iPhone doesn't mean it's necessarily a quality application

Regulators around the world are bound to tackle these questions. FDA, for instance, is already looking at this issue and sooner or later will regulate certain phones. It's certainly not the end of the world to be classified as a medical device, but verification and validation of these applications won't be easy.

 As these applications get developed and become part of a networked medical device, language will also become an issue again. Translation service providers will need to become familiar with smart phone development and localization issues and support consistently translated content across multiple platforms and media.

Until next time...

Good Luck and Good Job Hunting

ForeignExchange Translations provides specialized language services to pharmaceutical and medical device companies

Are You Ready for Your Job Interview?

When I was working as a recruiter, I always called my candidates a day before a scheduled face-to-face job interview. I did this to reassure them, build confidence and provide them with any insights that I may have had regarding the hiring manager or the job. But, more importantly, I called to insure that they were adequately prepared to go on the interview. I typically talked with them about dress, interview etiquette, cell phone usage, body language etc. Sometimes, when I was concerned about particular candidates, I even sent (via fax or e-mail) an interview preparation checklist. 

Although I am not a big fan of checklists, many people find them useful! To that end, I discovered this . The notion of taking an online interview preparedness quiz may seem silly to many of you, but I can tell you with certainty that I had more than one highly qualified candidate fail to get a job offer because they were poorly dressed, didn’t turn off cell phones or incapable of making eye-contact during their face-to-face. 

The quiz takes about 5 minutes to complete and there are interview tidbits embedded in every answer. You can even take it on your Blackberry, Sidekick or cell phone of choice! It may make the difference between a job offer or not.

Until next time….

Good Luck and Good Job Hunting!!!!!