Posted on May 11, 2011 by BioJobBlogger

Healthcare and Lifes Sciences Social Communications Leadership Forum

BioJobBlog and BioCrowd co-sponsoring the Business Development Institute and PR Newswire's Healthcare and LIfe Sciences Communications Leadership Forum that will be held on June 9, 2011 in San Diego CA

The forum is comprised of a group of senior marketing and communications executives from prominent biotechnology, pharmaceutical, hospital groups, medical device, and managed care companies. The forum focuses on how healthcare and life sciences brands achieve business objectives with social media and social technologies. The event consists of case study examples from well respected organizations in an intimate setting at AMN Healthcare in San Diego, CA.


The event will cover the following questions:

  • What are the best examples of how to connect with consumers and healthcare professionals through social approaches?
  • What are the best case studies of how healthcare brands create and execute content strategies and content based marketing?
  • How do you integrate social with your traditional customer service and marketing platforms?
  • How are leading brands organizing themselves to best deliver results across the enterprise?
  • How have others overcome the compliance and legal challenges with social communications?
  • How do you plan, manage, integrate, and leverage data from social, online, and offline programs?
  • How are mobile and location-based technologies being applied in healthcare?
  • What are the tools, technologies, and best practices for monitoring and measuring social communications?

Speakers:

Carol Burke, Senior Director of Marketing & Communications, AMN Healthcare

Becky Carroll, Founder, Customers ROCK!/Petra Consulting

Olga Hays, Special Events Coordinator, Scripps Health Foundation
Michael Pranikoff, Global Director, Emerging Media, PR Newswire Association LLC
Monique Ramsey, Principal, Cosmetic Social Media

For additional information, including registration, please click here to visit the event website.

 

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Posted on December 8, 2009 by BioJobBlogger

From the Are You Kidding Me Files: Pharm Giant Sales Force Goes Green With High Fashion Handbags

As a blogger I get on average 2-3 press releases per day from publicists who want me to pick up their releases and publish them on BioJobBlog. I usually pass. But, the one that I received from a publicist who represents eco-friendly and politically-correct Red Handed Bags was too good not to share with my readers (see below)

Pharm giant sales force goes green with high fashion handbags

Raleigh NC-based fashion designers Aaron Turney and Tracy Russomano are used to working with fashion conscious women.  But this year, they devoted their special talents efforts to addressing the special needs of a unique group of highly specialized handbag users – pharmaceutical sales reps.

GlaxoSmithKline asked them to design an environmentally friendly work bag specifically for their pharmaceutical sales reps to use on the job.

Redhanded Bags has created a line of beautiful handbags using green technologies, animal free materials, and sweat free manufacturing facilities and workforces. 

“It’s pretty admirable that they’ve set themselves a goal for using handbags that don’t hurt animals, don’t pollute the environment and don’t exploit anyone,” said Tracy Russomano. “We worked directly with the sales people to design the ideal pharm sales rep bag. When we were done, GSKs onsite ergonomist gives the bags an excellent rating for ergonomic design.”  

“Handbags should turn heads, bring out inner beauty, and contribute to a sustainable environment,” said Ms. Russomano. “Pharmaceutical sales reps can look great  and be eco-friendly.”  I am partial to the middle bag; which one is your fav?

I find it admirable that GSK is thinking environmentally. However, are several thousand eco-friendly handbags for sales reps really going to make a difference? I think it would behoove GSK and other drug makers to invest in developing green manufacturing technologies and facilities if they are truly concerned about reducing the size of their carbon foot prints. 

After visiting the Red Handed bags website, I agree with Ms Russomano, that pharma reps (who still have jobs)  will look great and turn some head while sporting the new bags (exactly what GSK wants). That said, it is extremely gratifying to know that the environment is safe, no animals were killed and no workers were exploited to help sales reps sell drugs to their customers!

Until next time...

Good Luck and Good Shopping (check out the handcuff clutch)

 

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