NYC BioBuzz: Social Media and Healthcare Meeting on July 23, 2009
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BioJobBlog and BioCrowd along with the Business Development Institute, the Journal of Communication in Healthcare and others are co-sponsoring a meeting entitled “Social Media and Healthcare” that will be held on July 23, 2009 in NYC at the Graduate Center of The City University of NY (365 Fifth Avenue at 34th Street). Topics that will be covered include:
- Managing regulatory and legal issues when planning and implementing social media strategies
- Is there a role for social media in President Obama’s healthcare reform plans?
- Why real-time social media tools like Twitter are gaining momentum and when it makes sense to use them
- How social media has affected crisis communications in the healthcare industry
- Selling social communications projects and proving ROI to senior management
- Creating and participating in communities to achieve communication, educational and branding objectives
- Planning and executing a social communications plan with little or no budget
- Building relationships and partnerships with new healthcare media leaders beyond advertising
- Best practices for using social communications to connect internally with employees and stakeholders
- Tools, technologies, and best practices for monitoring and measuring social communications
The meeting’s agenda features case study presentations and a series of roundtable discussions on social media topics. I will be leading a roundtable discussion called “How to Build a Social Networking Site for Bioscientists.” Approximately 300 senior marketing, communications and media professionals from Fortune 1000, middle market and emerging growth companies are expected to attend from leading pharmaceuticals, medical technology/device companies, managed care providers, hospitals, healthcare media companies, government and nonprofit organizations.
BioCrowd members can register for the meeting at a discounted rate of $155. Check it out—it will be money well spent!
Hat tip to Steve Etzler at the BDI and Mario R. Nacinovich Jr., Editor-in-Chief, Journal of Communication in Healthcare for organizing this topical and important meeting.
I hope to see you at the meeting next Thursday!!!!
