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Increasingly, healthcare professionals, patients and consumers are turning to and using their mobile devices for healthcare information. Further, development of mobile software platforms and associated are allowing patients to more regularly directly communicate with their physicians. To help sort out the growing complexity of the mobile healthcare communications industry, the Business Development Institute (BDI) entitled “Mobile Healthcare Communications 2012:Case Studies and Roundtables” will be held on Thursday, January 26, 2012 from 8:00 AM to 1:00 PM at The Graduate Center of the City University of NY (365 5^th Ave, NY, NY 10016).

Registration fee for the event is $195 per attendee. BioJobBlog readers who wish to attend should use promo code BC for a discounted rate of $175.

Speakers and roundtable moderators include:

1. Lance Hill, CEO, Within3
2. Scott Hopkins, Executive Vice President, Anderson Direct Marketing
3. Dr. Katherine Malbon, Assistant Professor of Pediatrics, Division of Adolescent Medicine, Mount Sinai Hospital
4. Talya Miron-Shatz, PhD, Marketing Department, Wharton, University of Pennsylvania 
5. Jenna Mons, Consumer Product Manager for LAP-BAND®, Allergan 
6. John Vieira, Daiichi-Sankyo

Event sponsors include:

BioCrowd, PR Newswire; Within3 ; Anderson Direct Marketing; Cinchcast; Journal of Communication in Healthcare; Manhattan Research; New York University; Society for Healthcare Strategy and Market Development; Pixels & Pills

For event related questions and registration, please contact Maria Feola-Magro at mfeola@bdionline.com or 212.765.8043.

For sponsorship/speaking opportunities, including pricing, please click here or contact Jennifer Brous at jbrous@bdionline.com or 212-765-8358.

For additional information, including registration, please click here to visit the event website.

See you at the conference!

Until next time....

Good Luck and Good Job Hunting!!!!!!!

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According to a report released by the president’s Council of Economic Advisers the biggest gains in job growth by 2016 will be in the areas of healthcare and education services. Moreover, most of these jobs will require postsecondary education degrees mainly in the form of certificates and associates degrees. To meet this demand, the report argues for ways to improve the US education system so that American workers can more easily adapt to a more skilled-base economy.

The report also notes that manufacturing will continue its long term decline and that small growth will occur in the business and financial sectors of the US economy. Construction and transportation are likely to begin to grow once the economy improves. However, the largest demand and increases will occur in healthcare services, environmental-related occupations and in education service providers. Whereas other sectors of the economy have been battered by the recession, growth in the healthcare and educational services sectors have remained robust.

In the past, emphasis has been placed on obtaining a baccalaureate degree to garner gainful employment. While this trend will likely continue, explosive growth is expected for occupations that require only an associate’s degree or postsecondary education certificate. Growth in these types of jobs is predicted to outpace occupations that require a bachelor’s degree or higher.

The report also describes goals that must be met to improve the American postsecondary education system. These include: improving early childhood, elementary and secondary education; better school curriculums; closer collaboration between employers and educational institution to ensure that students learn the skills that they need on the job, better financial aid; and accountability for education and workforce programs that don’t work. I have long contended that both undergraduate and graduate programs in the life sciences introduce skill-based workforce development activities into their curriculums. Unfortunately, my attempts have fallen upon deaf ears. Perhaps this report will induce the administrators who can institute this type of change to take their “heads out of the sand”and take notice.

Until next time...

Good Luck and Good Learning!!!!!!

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