New Social Media Tidbits and Insights
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At present, 74 percent of adult Americans use the Internet according at a recent Pew survey. While Twitter continues to be one of the hottest new social media tools and Facebook still dominates the social web, do both really live up to the media hype? Let’s start with Twitter.
A new study released last Thursday by the Pew Research Center found that about 8 per cent of active American Internet users are also enthusiastic about Twitter. Of the 8 per cent, 2 percent indicated that they are extremely active and use it daily as a source of new content and links to other websites and services. Further, it appears that black and Latino persons are twice as likely as compared with whites to use Twitter. Whether or not Twitter can increase its use among all Americans still remains to be seen.
Facebook is still the 800 lb gorilla in the room and without a doubt the world’s largest online networking site. However, Facebook growth is starting to slow a bit and issue surrounding privacy and free speech considerations are starting to take its toll. There is no doubt that Facebook is a content-generating machine. According to an article in the NY Times, Facebook’s “more than 500 million users upload more than 1.0 billion pieces of content a day.” Unfortunately, because of Facebook’s expansive size, it is becoming increasingly difficult to find relevant and useful content on the site. Interestingly, Facebook users are turning to the site to gain access or find information to “ebooks.” Finally, roughly 70 per cent of recruiters and hiring managers are using Facebook (and other networking sites like LinkedIn) to source job candidates or conduct background checks on prospective new hires.
Until next time...
Good Luck and Good Job Hunting!!!!!
Much has been written about social media but who has time to ponder all the analytical data to come up with trends and cool statistics? 